By Ted Wright

I was recently interviewed by AdWeek magazine and commented on a new advertising medium that takes advantage of an under-utilized space. Armpits. The reporter, Doug Zanger, tells us that Wakino Ad Company (“Waki” is Japanese for “armpit”) is relatively new and it’s unclear how well stickers placed on armpits will be received or even revealed in […]

By Ted Wright

By Ted Wright Normally my day consists of Word of Mouth Marketing, or as I explained to my friend, on his podcast “getting people in North America to talk to their friends about things they think are cool.” Kristian Bush has an interesting podcast theme, invite people he knows to come on and share about […]

By admin

  By Danielle Nesmith Have you ever met a little creature that is just so adorable and full of love he can put a smile on anyone’s face? Well, that’s my dog Ziggy, or Ziglet as we like to call him. When I started thinking about getting a furry friend, I excitedly talked to other […]

By Ted Wright

  By Ted Wright A question I get asked often is “What is my brand’s story?” Let’s talk about that. When I look at most brand stories that companies are putting out there, I feel they often look more like mission statements than stories. We  once had a client whose brand story ran almost 1,300 […]

By Ted Wright

By Ted Wright If you’ve read any of my stuff, you know I have a specific, grounded-in-data point of view on why someone is an Influencer and how they act. Influencer marketing (IM) is all the rage – and there’s a reason for it. When done correctly, it works. But in order for IM to […]

By Ted Wright

By Ted Wright The mission of Sweet Briar College is to empower and educate young women to build and reshape their world wherever their passions lead them. If you’re unfamiliar with the most current chapter of their story, here it is. On March 3, 2015 the board of directors of Sweet Briar College, an all […]

By Ted Wright

By Ted Wright Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human. Short. In our experience, […]

By Fizz

Originally posted on Inc’s marketing blog, this post was written by Peter Economy, columnist at Inc. Anyone in business knows that marketing is a key ingredient in selling the products you make and the services you deliver. If people never hear about the things you sell then, chances are, they won’t buy them. But what kind of marketing […]

By Judi Friedman

By Judi Friedman Alcoholics Anonymous (A.A.) is a self-supporting organization that helps members become and remain sober. From a word of mouth marketing perspective, A.A. is a pretty amazing organization. Founded in 1935 with two members, growing to 100 members in 1939, and then 100,000 in 1950, there are now over two million members in […]

By Ted Wright

By Ted Wright So, Jeff Bezos is moving 30,000 employees into a part of Seattle (pop. 680,000) that no one has really ever heard of and few think of working there. Similarly, but on a much smaller scale, last year Fizz moved our entire company into the City of Decatur, a part of Atlanta that […]

By Ted Wright

Greetings friend of Fizz. This is a quick note to celebrate the times of Tanya Fraser while at Fizz. You see, she’s leaving us today and joining the finest business school in the world, The University of Chicago’s Booth School of Business. Not only was she accepted to Booth, but she is attending as a […]

By Fizz

Originally posted on WOMMA’s All Things WOMM blog, this post was written by Jeff Morrissey, Brand Specialist – Marketing and Innovation at BISSELL. — The carpet sweeper was invented in 1876 and really hasn’t changed much because it still works just like it’s supposed to… But, by 2011, BISSELL sweeper sales had become flat (for several […]

By Judi Friedman

Last week, my family got together to celebrate Passover. Passover is a time when Jews around the world commemorate the exodus of the enslaved Israelites from Egypt. It is a story of deceit, discovery, plagues, and redemption. If you’ve never been, a Seder can be quite long and at one point, I must admit my […]

By Fizz

By Tracey Gold WOMMFest 2013, was an action packed event hosted by our very own CEO and WOMMA Board Member, Ted Wright. Keynote speakers in anchor cities included Grammy award winning country music star, Kristian Bush in Atlanta, acclaimed author C.C. Chapman in Seattle and cartoonist Hugh MacLeod in Chicago. WOMMA provides an excellent recap of the event here. My inspiration of the day came […]

By Tanya Fraser

Fizz hired Kent Combs, one of the last sign painters in the city, to decorate our windows for Christmas. While he worked, we chatted with him about the biz, his beginnings and how he builds his business by getting people talking.

By Tanya Fraser

WOMMfest 2013: Learn first-hand from Grammy winning superstar Kristian Bush of Sugarland, how he and and his singing partner, Jennifer Nettles applied the principles of WOMM to propel their band to the top of the charts. Catch all the action live.

By Fizz

“Life’s most persistent and urgent question is: ‘What are you doing for others?’” – Dr. Martin Luther King Jr. This year, Fizz employees took Martin Luther King Jr. Day to humbly answer that question. Janie donated medical equipment to FODAC to help those that need medical equipment but cannot afford it.  She also will continue […]

By Tanya Fraser

Fizz and BISSELL Homecare Inc., were awarded the prestigious Gold WOMMY in the competitive Momentum category from the Word of Mouth Marketing Association (WOMMA). The Momentum award recognizes the best word of mouth communication program that grew or reenergized an existing product or service. Fizz and BISSELL were honored at the annual WOMMA Summit Awards […]

By Judi Friedman

The other day, a friend of mine sent me an email with lots of pictures of shopping bags. Yes, shopping bags; a boring, everyday tool. I was really intrigued, not because I’m really into shopping bags, but because the shopping bags were really interesting as a way to start a story. I studied each picture […]

By Tanya Fraser

Fizz has a long standing tradition of commemorating the late Dr. King’s legacy.  This year, several on the team donned their Fizz shirts and spent the holiday giving back to the community. Judi donated her time to MedShare, a Decatur-based nonprofit organization that collects surplus medical supplies and equipment from hospitals, distributors and manufacturers, and […]

By Tanya Fraser

Thank you to Todd Wilms, Sr. Director of Social Media Audience Marketing at SAP for his excellent piece in Forbes AdVoice, Social Media: 3 Steps from 3 Great Companies. Todd gives three marketing authorities the lead, taking us through a few of the big recurring themes from this week’s iStrategy conference in Atlanta, GA.  Here’s a quick […]

By Tanya Fraser

Google’s newest foray into social networking is here, growing at record numbers and open for all with Google Accounts.  So what does this mean for digital word of mouth?  Here are some of our thoughts: Google Plus forces users to evaluate and reexamine their relationships. Google Plus organizes your contacts into circles.  Each new addition […]

By Tanya Fraser

If you’ve been paying attention, you not only now know who the Influentials are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth?  Ted Wright backed up by some marketing R&D  heavy-hitters puts a number on it. […]

By Fizz

The Influencer concept is nothing new.  Influencers have been around for ages–millennia even.  Do you have a compelling story that’s interesting, relevant and authentic?  With the right influencers in your corner the possibilities are limitless. [vimeo 22945513]

By Fizz

We’re still reeling from the fantastic time at this year’s School of WOM.  If you haven’t yet had the pleasure, School of WOM is a biannual conference attended by the foremost thinkers and educators in marketing today.  Ted Wright hosted an interactive workshop both extolling WOMM’s many virtues and enlightening attendees on the practical wisdom […]

By Tanya Fraser

FOR IMMEDIATE RELEASE: Fizz welcomes Judi Friedman to the team as our Chief Strategy Officer. One of the most dynamic women in marketing today, Judi has worked with companies from HBO and IBM tostart- ups. As the former VP of One- to- One Marketing at Three and COO of All Points, she hasyears of experience […]

By Tanya Fraser

Nice work from the guys at Deutsch Design Works.  Their shiny new Hansen’s Natural Soda redesign has earned them a coveted spot among Graphic Design USA’s 2010 American Package Design Awards Winners. With their modern and playful twist on the classic, the new look is just as refreshing as what’s inside.  Find out who else made the cut here.

By Ted Wright

Judge people by their content and not the way they look, this is the crux of Dr. King’s message. To us, nothing is more American than this statement. Today as we celebrate Dr. King, how right he was and how he believed in the power of conversation to change the world, we thought we would […]

By Tanya Fraser

It’s true. Atlanta gets bowled over by the snow. A measly ten plows to handle the 2011 ATL Snowmageddon has left many a commuter in her PJs waiting for the mercury to rise. It’s not entirely Atlanta’s fault, we haven’t seen snow like this in over a decade so some are taking lemons and making […]

By Ted Wright

Fizz attended CES this year in support of several clients. We were there for three days and walked the entire show at least once. Here are a couple of 30,000 ft observations we had. TV is coming back. As a talkable experience, the act of watching television is coming back with the commercial application of […]