Forbes: The Social Media 3-Step

By Tanya Fraser September 16, 2011

Thank you to Todd Wilms, Sr. Director of Social Media Audience Marketing at SAP for his excellent piece in Forbes AdVoice, Social Media: 3 Steps from 3 Great Companies.

Todd gives three marketing authorities the lead, taking us through a few of the big recurring themes from this week’s iStrategy conference in Atlanta, GA.  Here’s a quick overview:

Step 1: Strategy

Robert Harles, Global Head of Social Media for Bloomberg urges companies to step back and analyze their business objectives when deciding how to tackle the technology at our disposal.  He then highlights the significance of listening to the conversations already happening in the marketplace when developing  those social strategies.

Step 2: Enablement

Jen McClure, Sr. Director of Social Media Strategy for Thompson Reuters discusses the importance of training and giving staff the tools they need to navigate the social media landscape with confidence while upholding the company’s tenets and values.

Step 3: Content

Wilms ends on our very own Ted Wright, driving home the critical role storytelling plays in brand-building online, “a good story is key to your social strategy.  You don’t ‘buy your way into’ a conversation, but let the unique, and relevant story do the work for you.”

Check out the article here.

Cha cha cha!

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