“Trial and Error” not “Trial and Anger”

By Ted Wright

Now that we are a couple of days out, I’d like to say that headline phrases like “Incredibly Stupid” (Estaban Kolsky) and “Pyramid Scheme” (TechCrunch) were overly harsh and unproductive in reference to Fast Company’s recent jump into the pond of word of mouth/Influencer measurement. Was it a poorly designed experiment? Yep. Was it evil, […]