How do you create a contract with an influencer?

By Ted Wright

How do you create a contract with an influencer? The answer to this question is simple. In fact I can answer this in two words: “You don’t.” When you try to contract with an influencer – specifying that they post so many times for a certain amount of money, for example — it rarely goes […]


Branding is a long-term commitment – And it’s not easy

By Ted Wright

By Ted Wright I don’t think there is any question that in this information-dense world, branding is more important than ever. You always have to be thinking about continuously building your brand. And It’s harder than ever now. It’s more expensive. It takes more time. Everybody wants growth quarter after quarter after quarter. You’re never […]


Influencers – Buy their time, not their mind

By Ted Wright

Just a quick note. If you must use an “influencer,” approach the relationship by seeking to buy their time not their mind. The more requirements you put on them (i.e. # of posts, length of video, etc) the more you make the relationship about the contract and not the partnership. As my good friend Chrissy, […]