Fizz quoted in Brandweek re: Amp’s app

By Ted Wright

Should Pepsi Pull Its Amp App? Experts split on significance of the energy drink’s online marketing stunt Oct 14, 2009 – Kenneth Hein NEW YORK PepsiCo has found itself at a crossroads regarding its now infamous “Amp Up Before You Score” iPhone app. The NC-17 rated application offers pick-up lines, strategies for picking up married […]