Marketing Strategy or Halloween Costume?

By Ted Wright

By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you have problems. Debate me in the comments if you’d like, but I don’t want to be the person on stage when the SVP of Marketing […]


How Do You Encourage Word of Mouth Marketing?

By Ted Wright

By Ted Wright As you’ve heard me say many times before, Word of Mouth Marketing at it’s core is all about sharing stories. The more people share your story, the larger the impact it can make. Also at its core, Word of Mouth marketing is about people organically sharing stories. So, without being pushy, how […]


The clue to word of mouth marketing was in Cluetrain Manifesto

By Ted Wright

By Ted Wright In 1999, a few friends were chatting online about the inevitable destiny of business and the internet. They believed that companies would have to humble themselves and show a more human face to the world to survive in this new space driven by human conversations. The friendly conversation turned into a blog […]


Word of Mouth Marketing: What Makes Your Brand Talkable?

By Ted Wright

Appreciating Word of Mouth Marketing may take a re-set of your view of how business works. I love sharing this example of what Word of Mouth Marketing looks like “in the wild.” Earlier this year, I was at a break in a meeting when a friend turned to me and asked me if I had […]


Are You Sharing Your Brand Story With the Right People?

By Ted Wright

If you’ve been paying attention, you not only know who influencers are, and why they’re so essential to Word of Mouth Marketing, but you know what motivates them to share stories and how to encourage them to support your message. Since Word of Mouth Marketing is all about sharing stories, it’s important to find the […]


Word of Mouth Marketing: Sharing Is Not Salesmanship

By Ted Wright

By Ted Wright If you’ve been reading previous posts, you should know that Word of Mouth Marketing is all about sharing stories. Word of Mouth Marketing is about trying to get your story out to people who are really going to care about it and do it in such a way that they’ll organically come […]


This Is What Effective Word of Mouth Marketing Looks Like

By Ted Wright

By Ted Wright If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Because it’s hard work. More time. More effort. It’s also not as flashy as a Super Bowl commercial, or as glamorous as being on the set with a celebrity. It’s easy to pay for an […]


What is the Reach of An Influencer?

By Ted Wright

By Ted Wright If you’ve been paying attention, you not only know who influencers are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? A single influencer, according to Procter & Gamble, is worth one million brand-specific […]


Word of Mouth Marketing: Campaign vs Movement

By Ted Wright

By Ted Wright At Fizz, when we talk about influencers, we always say, the more passionate, the better. There are lots of brands that we’ve worked with where we’ve discovered people love the brands so much that they want to be part of their story and their movement. Some have even gotten tattoos. I’m not […]