The Reach of an Influencer – VIDEO

By Tanya Fraser July 5, 2011

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If you’ve been paying attention, you not only now know who the Influentials are, you know what motivates them to share stories and how to encourage them to support your message.

But what is the word of an Influencer really worth?  Ted Wright backed up by some marketing R&D  heavy-hitters puts a number on it.

[vimeo 22942371]

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