By Ted Wright

By Ted Wright So, Jeff Bezos is moving 30,000 employees into a part of Seattle (pop. 680,000) that no one has really ever heard of and few think of working there. Similarly, but on a much smaller scale, last year Fizz moved our entire company into the City of Decatur, a part of Atlanta that […]

By Ted Wright

Greetings friend of Fizz. This is a quick note to celebrate the times of Tanya Fraser while at Fizz. You see, she’s leaving us today and joining the finest business school in the world, The University of Chicago’s Booth School of Business. Not only was she accepted to Booth, but she is attending as a […]

By Ted Wright

Judge people by their content and not the way they look, this is the crux of Dr. King’s message. To us, nothing is more American than this statement. Today as we celebrate Dr. King, how right he was and how he believed in the power of conversation to change the world, we thought we would […]

By Ted Wright

Fizz attended CES this year in support of several clients. We were there for three days and walked the entire show at least once. Here are a couple of 30,000 ft observations we had. TV is coming back. As a talkable experience, the act of watching television is coming back with the commercial application of […]

By Ted Wright

Learn more about Hugh MacLeod: http://gapingvoid.com/about/

By Ted Wright

Everything communicates! Yesterday I was a Bissell’s HQ in Grand Rapids Michigan for a day of meetings and to give a talk on WOMM to their marketing staff. As you can tell from the picture below, yesterday was not my first rodeo. What struck me enough to write about my experience was how well thought […]

By Ted Wright

The short story is that Seth is going on a speaking tour and the ticket company he chose to work with this time charged what Seth felt was an excessive amount. Seth took matters into his own hands and refunded the money to folks. What is interesting to me is how consistently “purple” Seth is […]

By Ted Wright

Fizz hosted a Linchpin meeting this summer in Atlanta. Our getting to know you activity was to make Seth Godin masks then take pictures of ourselves. Here are the funnest. We are all looking forward to Seth’s upcoming speaking gig in Atlanta.

By Ted Wright

Now that we are a couple of days out, I’d like to say that headline phrases like “Incredibly Stupid” (Estaban Kolsky) and “Pyramid Scheme” (TechCrunch) were overly harsh and unproductive in reference to Fast Company’s recent jump into the pond of word of mouth/Influencer measurement. Was it a poorly designed experiment? Yep. Was it evil, […]

By Ted Wright

Recently there was some hating on Guy Kawasaki’s re: his tweets. The angst was over questions of ownership of content and value of retweeting mass amounts of info. I’m a busy guy with employees, clients and responsibilities at home so I don’t have time to wtirie about hypothetical ‘net ethics. I’ll leave that to the […]

By Ted Wright

We recently produced what turned out to be the #1 Vuvuzlea (South African soccer horn) instructional video in the world, or at least on YouTube which IS the global clearing house for videos. We had a Vuvuzela in the office because my mother came back from Jo’burg the week before the World Cup started and […]

By Ted Wright

So I was watching the movie 2012 the other day. The plot of this movie is that, except for Africa, the habitable parts of the world are destroyed by the chaos of a natural disaster. The heroes of the movie and a bunch of rich and powerful people ride on an ark to Africa and live […]

By Ted Wright

In November of 2009, Fizz was honored to win the Humanitarian/Environmental WOMMIE. Fizz would like thank the good folks at PepsiCo for their support of this vital area as well as their embracing of WOMM as the most effective means of commercial communication. Fizz would also like to thank Jef Wallace, CEO of PureRay, and […]

By Ted Wright

CATAGORY: MOMENTUM – Word of mouth program to juice existing products/services. TITLE: REFUEL WITH CHOCOLATE MILK WINNER – BRONZE WOMMIE The American Dairy Association (ADA) of Ohio wanted to sell more milk. AcrossAmerica, milk consumption had dropped by half since the 1970s and Ohio was no exception. Milk simply had become less and less a […]

By Ted Wright

Should Pepsi Pull Its Amp App? Experts split on significance of the energy drink’s online marketing stunt Oct 14, 2009 – Kenneth Hein NEW YORK PepsiCo has found itself at a crossroads regarding its now infamous “Amp Up Before You Score” iPhone app. The NC-17 rated application offers pick-up lines, strategies for picking up married […]

By Ted Wright

Beer Business Daily September 1, 2009 A Sane Lone Voice Amongst the Chaos Dear Client:  In a sea of over-the-top articles last week bemoaning the brewers’ routine and modest Fall price increase, some with a pinch of demagoguery added, it was good to see that at least one in the mainstream press took the BBD view that […]

By Ted Wright

Some folks at Deutsche Bank say that premiumization in the liquor business is dead. What’s next, finance tips from someone’s Creative Director?  All joking aside we don’t see the era of anything being over. In tough times the stupid and ridiculous get weeded out. Ed McMahon’s premium vodka and silly flavored rums are probably not a […]

By Ted Wright

Great WOMM-U event. Thanks to everyone for attending and asking such interesting design questions. Many e-mails have come in asking for a one pager on Focus, Design, Delivery and Report.  Fizz appreciates your interest in our work. We invite you to kick around our blog and website then call Ted Wright directly at 404-638-1066 to arrange a […]

By Ted Wright

“Perhaps the other big news to come from the meeting was the creation of TV spots for Blue Moon.”  The quote above is from the reporting by our good friends at Beer Business Daily. We have gotten several e-mails from other friends in the beer industry asking about what we thought about this new move […]

By Ted Wright

This blog post was written by Neal Stewart and first appeared on his blog You Can’t Buy That. It is re-published with permission – ed. Seth’s blog post got me thinking about this today… When I worked on PBR, we focused most of our efforts on word of mouth or “buzz marketing.”  Mostly because we […]

By Ted Wright

We’ve found that the key to a strong brand ambassadors program is extensive training of both the brand ambassadors and the client. Yes, you read that right – the brand ambassadors AND the client. Great brand ambassador programs start with staffing. Brand ambassadors must have three qualities in order to be great at their task: ·         […]

By Ted Wright

From Beer Business Daily. January 27, 2009  IS WOMM and beer THE NEW KILLER BEER APP?   Last week we caught up with Ted Wright, who is the managing partner at Atlanta-based Fizz, a word of mouth marketing firm.  Ted has worked on brands from Pabst Blue Ribbon to chocolate milk, and has based his firm on […]

By Ted Wright

Last weekend some of us at Fizz were having dinner with some people who control about 10 figures of annual global market spend. They commented to us that their company was still involved with broadcast because at a certain and very large level of SOV, the marginal value of each additional marketing dollar spent increases. […]

By Ted Wright

  So you want to hire some influencers to build some buzz and word of mouth for your brand, huh?  At Fizz, we’ve done this a time or two and have perfected a process that finds the right people, the first time around.  Here are a few tips to keep in mind as you head […]

By Ted Wright

For those of you who might have missed it, on November 23rd, Dr. Pepper sought to fulfill their promise to America. In our opinion, they did not do a very good job. Errors like this dont have to happen but if they do, they have to be corrected or they will hang around the brand forever. […]

By Ted Wright

KellerFay study links WOMM and increased beverage purchases. Having focused on word of mouth marketing for beverage brands over the last eight years we at Fizz have seen WOMM increase beverage volume profitably time and time again. Beverage CFO’s and CMO’s across the industry report the same thing. Beverage companies that are winning their categories […]

By Ted Wright

Way to go Pabstt! A joyful Fizz here, all jazzed about the latest US beer numbers. What are they? Glad you asked. Let’s go to the quote from Harry Schumacher, editor and chief of Beer Business Daily.   “A-B gained a share point, MillerCoors lost a share point, and everybody else performed about like they […]

By Ted Wright

 Roxanne Webber published a cool answer to this question on Chow today. Turns out that the “dive” in “dive bar” comes from where the entrance to the bar was located. When kitchens turned from wood fire to gas or coal the huge kitchens with their massive wood fired ovens were “downsized” creating large spaces under […]

By Ted Wright

Congratulations to Fizz client Flying Dog Brewing for their gold medal at this year’s Great American Beer Festival. Flying Dog won with their Marzen style brew called Dogtoberfest (‘natch). Enjoy a Flying Dog today. It is one of our beers of choice for us here at Fizz as well as with galactically groovy people everywhere.

By Ted Wright

Here at Fizz we are pretty upset with the folks at EA. We are gamers first and marketers second so for the life of us we can’t figure out why Will Wright allowed his most recent opus to have heinous DRM restrictions foisted upon it. For the uninitiated, DRM stands for “digital rights management” which […]