Dang, that boy is purple

By Ted Wright September 8, 2010

The short story is that Seth is going on a speaking tour and the ticket company he chose to work with this time charged what Seth felt was an excessive amount. Seth took matters into his own hands and refunded the money to folks.


What is interesting to me is how consistently “purple” Seth is in everything that he does. From the skin out, the note above is “purple”. Who mails letters in plastic bags? Who uses stamps anymore? For that matter, who mails? Yet here comes Seth with an apology for the over charge, a check for the amount charged (that he’s covering personally) and packaging that is unique. In a world where a lot of people talk about their marketing ideas, Seth lives his everyday. That, by itself, is quite “purple”.

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