Linked: Word of Mouth Marketing and Increased Beverage Purchases
By Ted Wright November 19, 2008
KellerFay study links WOMM and increased beverage purchases.
Having focused on word of mouth marketing for beverage brands over the last eight years we at Fizz have seen WOMM increase beverage volume profitably time and time again. Beverage CFO’s and CMO’s across the industry report the same thing. Beverage companies that are winning their categories have embraced WOMM and activate on it every day. Now the guys at KellerFay for publishing a study that validates the hard work brand managers are engaged in every day. Here is the link to the AdAge article.