Word of Mouth Rules! Pabst Brewing Benefits
By Ted Wright November 14, 2008
Way to go Pabstt! A joyful Fizz here, all jazzed about the latest US beer numbers. What are they? Glad you asked. Let’s go to the quote from Harry Schumacher, editor and chief of Beer Business Daily.
“A-B gained a share point, MillerCoors lost a share point, and everybody else performed about like they always perform, with an exception. How about that Pabst? Pabst Brewing Co volumes were up nearly 3% in October in IRI scans, which is an acceleration from their 13 week trend (+1.8). What gives? It is a combination of word-of-mouth marketing and a strong brand/value proposition in tight times.”
Word of Mouth Marketing rules! Want to over index vs. your competitors? Call us and we’ll show you how to do it with word of mouth marketing. That next promotion/cover article in BrandWeek can be just a phone call away. Call now. Operators are standing by.