By Tanya Fraser
Fizz hired Kent Combs, one of the last sign painters in the city, to decorate our windows for Christmas. While he worked, we chatted with him about the biz, his beginnings and how he builds his business by getting people talking.
By Tanya Fraser
WOMMfest 2013: Learn first-hand from Grammy winning superstar Kristian Bush of Sugarland, how he and and his singing partner, Jennifer Nettles applied the principles of WOMM to propel their band to the top of the charts. Catch all the action live.
By Tanya Fraser
Fizz and BISSELL Homecare Inc., were awarded the prestigious Gold WOMMY in the competitive Momentum category from the Word of Mouth Marketing Association (WOMMA). The Momentum award recognizes the best word of mouth communication program that grew or reenergized an existing product or service. Fizz and BISSELL were honored at the annual WOMMA Summit Awards […]
By Tanya Fraser
Fizz has a long standing tradition of commemorating the late Dr. King’s legacy. This year, several on the team donned their Fizz shirts and spent the holiday giving back to the community. Judi donated her time to MedShare, a Decatur-based nonprofit organization that collects surplus medical supplies and equipment from hospitals, distributors and manufacturers, and […]
By Tanya Fraser
Thank you to Todd Wilms, Sr. Director of Social Media Audience Marketing at SAP for his excellent piece in Forbes AdVoice, Social Media: 3 Steps from 3 Great Companies. Todd gives three marketing authorities the lead, taking us through a few of the big recurring themes from this week’s iStrategy conference in Atlanta, GA. Here’s a quick […]
By Tanya Fraser
Google’s newest foray into social networking is here, growing at record numbers and open for all with Google Accounts. So what does this mean for digital word of mouth? Here are some of our thoughts: Google Plus forces users to evaluate and reexamine their relationships. Google Plus organizes your contacts into circles. Each new addition […]
By Tanya Fraser
If you’ve been paying attention, you not only now know who the Influentials are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? Ted Wright backed up by some marketing R&D heavy-hitters puts a number on it. […]
By Tanya Fraser
FOR IMMEDIATE RELEASE: Fizz welcomes Judi Friedman to the team as our Chief Strategy Officer. One of the most dynamic women in marketing today, Judi has worked with companies from HBO and IBM tostart- ups. As the former VP of One- to- One Marketing at Three and COO of All Points, she hasyears of experience […]
By Tanya Fraser
Nice work from the guys at Deutsch Design Works. Their shiny new Hansen’s Natural Soda redesign has earned them a coveted spot among Graphic Design USA’s 2010 American Package Design Awards Winners. With their modern and playful twist on the classic, the new look is just as refreshing as what’s inside. Find out who else made the cut here.
By Tanya Fraser
It’s true. Atlanta gets bowled over by the snow. A measly ten plows to handle the 2011 ATL Snowmageddon has left many a commuter in her PJs waiting for the mercury to rise. It’s not entirely Atlanta’s fault, we haven’t seen snow like this in over a decade so some are taking lemons and making […]
By Tanya Fraser