A word of mouth marketing success that made me go “WOW!”

By Ted Wright

By Ted Wright I’ve been immersed in the world of word of mouth marketing for more than 20 years. I’ve had a hand in many well-known case studies including Pabst Blue Ribbon beer, Intel Inside, Fireball and AT&T’s move from 3G to 4G. But the one that really made me say “wow” was a project […]


The surprising truth about seasonality and word of mouth marketing

By Ted Wright

By Ted Wright I was asked, “Is there any seasonality factor with word of mouth marketing? Is there a better time of year to do activations?” There is no seasonality for word of mouth because people are always talking. In fact, they may be even talking more over holidays and down times. Holiday seasons can […]


Build Your Own Word of Mouth Marketing Strategy

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]


Word of mouth marketing and the value of swag

By Ted Wright

By Ted Wright One of the most all-time most popular marketing ideas is swag – you know those little gifts you hand out at a trade show booth, customer meeting, or industry conference. Today I’m going to save you a lot of time and money by telling you the truth about the value of swag […]


Why word of mouth marketing is a long haul

By Ted Wright

By Scott Jenson We’ve all heard the cliché phrase “Rome was not built in a day.” Often used to call for reasonable expectations when something isn’t happening fast enough, and when used in marketing you can be sure that it is attached as an appeal to patience. This phrase is never more relevant than when […]


Should you outsource word of mouth marketing or keep it in-house?

By Ted Wright

By Ted Wright Should you outsource word of mouth marketing or keep it within the walls of your organization? We see in the news that many types of marketing are coming back in-house these days, so I think an interesting topic is how this applies to word of mouth. Should this be an in-house competency, […]


A word of mouth marketing book for the ages

By Ted Wright

By Ted Wright One of my proudest achievements is writing the word of mouth marketing book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Although it was written a few years ago, it stands the test of time because, in fact, the fundamentals of word of mouth marketing are timeless. […]


Word of mouth marketing failures: The two fatal flaws

By Ted Wright

By Ted Wright Many companies try to create word of mouth marketing efforts on their own, and they should. As I describe in my book, Fizz, with focus, discipline and a little practice, a word of mouth marketing strategy is within reach of almost any business willing to commit to the effort. But when WOMM […]


Why Word of Mouth Marketing matters more than ever

By Ted Wright

A guest post by Mark Schaefer For the last two years, I’ve been immersed in study and research, preparing to write a new book, Marketing Rebellion: The Most Human Company Wins. The process forced me to face some very uncomfortable facts. At the top of the list — our traditional approaches to marketing don’t work […]


How does purchase price influence word or mouth marketing impact?

By Ted Wright

In this short video, Ted Wright discusses the efficacy of word of mouth marketing as a strategy on low-value items versus high value items. How would word of mouth marketing impact the purchase of a bottle of water? Of a college education? An interesting view of purchase price as a factor in the word of […]