How does purchase price influence word or mouth marketing impact?
By Ted Wright November 29, 2018
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In this short video, Ted Wright discusses the efficacy of word of mouth marketing as a strategy on low-value items versus high value items. How would word of mouth marketing impact the purchase of a bottle of water? Of a college education? An interesting view of purchase price as a factor in the word of mouth marketing mix.
The Power of WOMM from Fizz WOMM on Vimeo.