‘Tis the season for your best word of mouth marketing success
By Ted Wright December 11, 2019
When you see the Christmas holly, Word of Mouth gets very jolly!
Do you like my poetry?
There is actually an important lesson here and maybe that phrase will help you remember the connection between holidays and your Word of Mouth Marketing success!
The part of the year between Thanksgiving week and New Year’s Day is a very important time for WOMM.
Research shows that the average North American increases their number of face-to-face conversations by 32 percent over their annual average. That is a “wow” number for marketers!
In terms of traditional marketing seasonality, this may seem counter-intuitive. But if you think about it, it makes sense. There are so many more talk-centric social occasions like holiday dinners, football half times, office parties, etc.
Most traditional marketers may think that nobody is paying attention over holidays like Thanksgiving and Christmas because everybody’s focused on shopping, travel, and their families. These are actually ideal times to do word of mouth, because everybody is hanging out with their friends and relatives, talking about the things they love.
While there are seasons of the year when you would not expect that people are paying attention to broadcast messages, they are still paying attention to human conversations. So when it comes to word of mouth marketing, there is no holiday seasonality per se.
Your job is to seed your stories into those conversations.
Do your consumers have an Authentic, Interesting, Relevant (think “A.I.R.”) story to share with their friends about your brand? Make sure that they do and that you are reminding them about it.
A well-informed Advocate armed with your story is worth in excess of 40,000 conversations about your brand every year. From a WOMM perspective, this is the time to strike. Use this time wisely!
Ted Wright is the founder of Fizz, the world’s leading word of mouth marketing (WOMM) agency. Ted is also an acclaimed WOMM keynote speaker and the author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.