By Ted Wright
By Ted Wright As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. If you’re looking for a guaranteed overnight spike in business, you may want to find another […]
By Ted Wright
By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you have problems. Debate me in the comments if you’d like, but I don’t want to be the person on stage when the SVP of Marketing […]
By Ted Wright
By Ted Wright As you’ve heard me say many times before, Word of Mouth Marketing at it’s core is all about sharing stories. The more people share your story, the larger the impact it can make. Also at its core, Word of Mouth marketing is about people organically sharing stories. So, without being pushy, how […]
By Ted Wright
By Ted Wright In 1999, a few friends were chatting online about the inevitable destiny of business and the internet. They believed that companies would have to humble themselves and show a more human face to the world to survive in this new space driven by human conversations. The friendly conversation turned into a blog […]
By Ted Wright
Appreciating Word of Mouth Marketing may take a re-set of your view of how business works. I love sharing this example of what Word of Mouth Marketing looks like “in the wild.” Earlier this year, I was at a break in a meeting when a friend turned to me and asked me if I had […]
By Ted Wright
If you’ve been paying attention, you not only know who influencers are, and why they’re so essential to Word of Mouth Marketing, but you know what motivates them to share stories and how to encourage them to support your message. Since Word of Mouth Marketing is all about sharing stories, it’s important to find the […]
By Ted Wright
By Ted Wright If you’ve been reading previous posts, you should know that Word of Mouth Marketing is all about sharing stories. Word of Mouth Marketing is about trying to get your story out to people who are really going to care about it and do it in such a way that they’ll organically come […]
By Ted Wright
By Ted Wright If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Because it’s hard work. More time. More effort. It’s also not as flashy as a Super Bowl commercial, or as glamorous as being on the set with a celebrity. It’s easy to pay for an […]
By Ted Wright
By Ted Wright If you’ve been paying attention, you not only know who influencers are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? A single influencer, according to Procter & Gamble, is worth one million brand-specific […]
By Ted Wright
By Ted Wright At Fizz, when we talk about influencers, we always say, the more passionate, the better. There are lots of brands that we’ve worked with where we’ve discovered people love the brands so much that they want to be part of their story and their movement. Some have even gotten tattoos. I’m not […]
By Ted Wright
By Ted Wright Word of Mouth Marketing is all about sharing stories. “Influencers” are great at sharing stories. “Influencer marketing” is one of the hottest terms around today. The idea seems to be everywhere, and business leaders are all trying to figure out how to get in on the action. When I say “influencer,” you […]
By Ted Wright
By Ted Wright All good marketing begins with research and every good Word of Mouth Marketing strategy starts with insight. In many ways, marketing has strayed away from the basics of this important principle. We’ve become reliant on social media dashboards, we may be overwhelmed by big data, or we may simply not have the […]
By Ted Wright
By Ted Wright Many companies have been using the same marketing playbook for years. As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. […]
By Ted Wright
In the landscape of marketing, where do Broadcast and Word of Mouth Marketing fit in? Broadcast had a strong 35 year run where it was effective, but it’s decayed over time. Effectiveness is referring to the fact that it was a successful tool for selling more stuff to more people more often for more money. […]
By Ted Wright
By Ted Wright Many popular marketing terms are easy to define. When someone talks about email marketing, content marketing, A/B testing, paid advertising, and so on, we all pretty much know what they mean. Word of Mouth Marketing has come to mean something broad for many people, so I often get asked to define the term. […]
By Ted Wright
In this video, Fizz marketing leader Lenny Ross talks about the strategy that went into an unusual vehicle designed to spur conversations about the dangers hiding in your drinking water. Here is a transcript of the video: Hey everyone. We’re with Lenny Ross of Fizz. He’s going to take us on a tour of, what […]
By Ted Wright
By Ted Wright Unlike other forms of marketing, Word of mouth marketing works slowly. It has to go slowly if it’s going to work at all. It may not increase your sales this quarter or even the next one, and if you’re accustomed to seeing a sales spike after investing in TV commercials or print ads, […]
By Ted Wright
I was recently interviewed by AdWeek magazine and commented on a new advertising medium that takes advantage of an under-utilized space. Armpits. The reporter, Doug Zanger, tells us that Wakino Ad Company (“Waki” is Japanese for “armpit”) is relatively new and it’s unclear how well stickers placed on armpits will be received or even revealed in […]
By admin
By Danielle Nesmith Have you ever met a little creature that is just so adorable and full of love he can put a smile on anyone’s face? Well, that’s my dog Ziggy, or Ziglet as we like to call him. When I started thinking about getting a furry friend, I excitedly talked to other […]
By Ted Wright
By Ted Wright A question I get asked often is “What is my brand’s story?” Let’s talk about that. When I look at most brand stories that companies are putting out there, I feel they often look more like mission statements than stories. We once had a client whose brand story ran almost 1,300 […]
By Ted Wright
By Ted Wright If you’ve read any of my stuff, you know I have a specific, grounded-in-data point of view on why someone is an Influencer and how they act. Influencer marketing (IM) is all the rage – and there’s a reason for it. When done correctly, it works. But in order for IM to […]
By Ted Wright
By Ted Wright The mission of Sweet Briar College is to empower and educate young women to build and reshape their world wherever their passions lead them. If you’re unfamiliar with the most current chapter of their story, here it is. On March 3, 2015 the board of directors of Sweet Briar College, an all […]
By Ted Wright
By Ted Wright Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human. Short. In our experience, […]
By Fizz
Originally posted on Inc’s marketing blog, this post was written by Peter Economy, columnist at Inc. Anyone in business knows that marketing is a key ingredient in selling the products you make and the services you deliver. If people never hear about the things you sell then, chances are, they won’t buy them. But what kind of marketing […]
By Judi Friedman
By Judi Friedman Alcoholics Anonymous (A.A.) is a self-supporting organization that helps members become and remain sober. From a word of mouth marketing perspective, A.A. is a pretty amazing organization. Founded in 1935 with two members, growing to 100 members in 1939, and then 100,000 in 1950, there are now over two million members in […]
By Fizz
Originally posted on WOMMA’s All Things WOMM blog, this post was written by Jeff Morrissey, Brand Specialist – Marketing and Innovation at BISSELL. — The carpet sweeper was invented in 1876 and really hasn’t changed much because it still works just like it’s supposed to… But, by 2011, BISSELL sweeper sales had become flat (for several […]
By Tanya Fraser
Fizz hired Kent Combs, one of the last sign painters in the city, to decorate our windows for Christmas. While he worked, we chatted with him about the biz, his beginnings and how he builds his business by getting people talking.
By Ted Wright
Everything communicates! Yesterday I was a Bissell’s HQ in Grand Rapids Michigan for a day of meetings and to give a talk on WOMM to their marketing staff. As you can tell from the picture below, yesterday was not my first rodeo. What struck me enough to write about my experience was how well thought […]
By Ted Wright
The short story is that Seth is going on a speaking tour and the ticket company he chose to work with this time charged what Seth felt was an excessive amount. Seth took matters into his own hands and refunded the money to folks. What is interesting to me is how consistently “purple” Seth is […]
By Ted Wright
We recently produced what turned out to be the #1 Vuvuzlea (South African soccer horn) instructional video in the world, or at least on YouTube which IS the global clearing house for videos. We had a Vuvuzela in the office because my mother came back from Jo’burg the week before the World Cup started and […]