By Ted Wright
By Ted Wright At Fizz, when we talk about influencers, we always say, the more passionate, the better. There are lots of brands that we’ve worked with where we’ve discovered people love the brands so much that they want to be part of their story and their movement. Some have even gotten tattoos. I’m not […]
By Ted Wright
By Ted Wright Many companies have been using the same marketing playbook for years. As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. […]
By Ted Wright
In this video, Fizz marketing leader Lenny Ross talks about the strategy that went into an unusual vehicle designed to spur conversations about the dangers hiding in your drinking water. Here is a transcript of the video: Hey everyone. We’re with Lenny Ross of Fizz. He’s going to take us on a tour of, what […]
By Ted Wright
By Ted Wright Unlike other forms of marketing, Word of mouth marketing works slowly. It has to go slowly if it’s going to work at all. It may not increase your sales this quarter or even the next one, and if you’re accustomed to seeing a sales spike after investing in TV commercials or print ads, […]
By admin
By Danielle Nesmith Have you ever met a little creature that is just so adorable and full of love he can put a smile on anyone’s face? Well, that’s my dog Ziggy, or Ziglet as we like to call him. When I started thinking about getting a furry friend, I excitedly talked to other […]
By Fizz
Originally posted on WOMMA’s All Things WOMM blog, this post was written by Jeff Morrissey, Brand Specialist – Marketing and Innovation at BISSELL. — The carpet sweeper was invented in 1876 and really hasn’t changed much because it still works just like it’s supposed to… But, by 2011, BISSELL sweeper sales had become flat (for several […]
By Judi Friedman
Last week, my family got together to celebrate Passover. Passover is a time when Jews around the world commemorate the exodus of the enslaved Israelites from Egypt. It is a story of deceit, discovery, plagues, and redemption. If you’ve never been, a Seder can be quite long and at one point, I must admit my […]
By Judi Friedman
The other day, a friend of mine sent me an email with lots of pictures of shopping bags. Yes, shopping bags; a boring, everyday tool. I was really intrigued, not because I’m really into shopping bags, but because the shopping bags were really interesting as a way to start a story. I studied each picture […]
By Tanya Fraser
If you’ve been paying attention, you not only now know who the Influentials are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? Ted Wright backed up by some marketing R&D heavy-hitters puts a number on it. […]
By Fizz
The Influencer concept is nothing new. Influencers have been around for ages–millennia even. Do you have a compelling story that’s interesting, relevant and authentic? With the right influencers in your corner the possibilities are limitless. [vimeo 22945513]