The American Consumer Seesaw
By Ted Wright
The American Psychiatric Association says that 48% of Americans are anxious about the possibility of getting coronavirus, while 62% are anxious about the possibility of family or loved ones contracting the disease. Anxiety intermixed with the unprecedented boredom only weeks of social distancing can create and you have the unsavory recipe for the American consumer […]
Here’s a solution to corruption in the influencer marketing space
By Ted Wright
The Wall Street Journal just published an in-depth post about the corruption and lack of accountability in the influencer marketing industry. Is this the beginning of end for this marketing mega-trend? Let’s take a look at this today. The problems with influencers Here are a few highlights from the WSJ feature: Influencer marketing is […]
Are Influencer Marketing and Word of Mouth Marketing The Same Thing?
By Ted Wright
By Ted Wright The short answer is… no. But you can’t have one without the other. Influencers like to share things and Word of Mouth Marketing is about sharing stories. Can see why they’re so closely connected? Everybody wants to compare Influencer Marketing vs Word of Mouth Marketing But you need to truly understand both in […]
Build Your Own Word of Mouth Marketing Strategy
By Ted Wright
By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]
Fizz has joined the Marketing Rebellion
By Ted Wright
By Ted Wright My friend Mark Schaefer has written an epic book called Marketing Rebellion: The Most Human Company Wins. You should go buy it. Once you buy it, you will want to thank me, but there is really no need to thank me. Any way, Mark sets forth a visionary manifesto of the future […]
Marketing Is Always About Conversation
By Ted Wright
Marketing in today’s America is all about generating conversations between two consumers. Did you see the woman at the Golden Globes with the tray of Fiji water? If not, check out this link first:https://theblast.com/fiji-water-girl-golden-globes-sues-fiji/ All Fiji had to do was pay the girl an outrageous (so it’s talkable), think $1,000,000, sum for the global rights […]
Forbes: The Social Media 3-Step
By Tanya Fraser
Thank you to Todd Wilms, Sr. Director of Social Media Audience Marketing at SAP for his excellent piece in Forbes AdVoice, Social Media: 3 Steps from 3 Great Companies. Todd gives three marketing authorities the lead, taking us through a few of the big recurring themes from this week’s iStrategy conference in Atlanta, GA. Here’s a quick […]
Google and Word of Mouth
By Tanya Fraser
Google’s newest foray into social networking is here, growing at record numbers and open for all with Google Accounts. So what does this mean for digital word of mouth? Here are some of our thoughts: Google Plus forces users to evaluate and reexamine their relationships. Google Plus organizes your contacts into circles. Each new addition […]