Build Your Own Word of Mouth Marketing Strategy

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]


Fizz has joined the Marketing Rebellion

By Ted Wright

By Ted Wright My friend Mark Schaefer has written an epic book called Marketing Rebellion: The Most Human Company Wins. You should go buy it. Once you buy it, you will want to thank me, but there is really no need to thank me. Any way, Mark sets forth a visionary manifesto of the future […]


Marketing Is Always About Conversation

By Ted Wright

Marketing in today’s America is all about generating conversations between two consumers. Did you see the woman at the Golden Globes with the tray of Fiji water? If not, check out this link first:https://theblast.com/fiji-water-girl-golden-globes-sues-fiji/ All Fiji had to do was pay the girl an outrageous (so it’s talkable), think $1,000,000, sum for the global rights […]


Forbes: The Social Media 3-Step

By Tanya Fraser

Thank you to Todd Wilms, Sr. Director of Social Media Audience Marketing at SAP for his excellent piece in Forbes AdVoice, Social Media: 3 Steps from 3 Great Companies. Todd gives three marketing authorities the lead, taking us through a few of the big recurring themes from this week’s iStrategy conference in Atlanta, GA.  Here’s a quick […]


Google and Word of Mouth

By Tanya Fraser

Google’s newest foray into social networking is here, growing at record numbers and open for all with Google Accounts.  So what does this mean for digital word of mouth?  Here are some of our thoughts: Google Plus forces users to evaluate and reexamine their relationships. Google Plus organizes your contacts into circles.  Each new addition […]