By Ted Wright

By Ted Wright If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Because it’s hard work. More time. More effort. It’s also not as flashy as a Super Bowl commercial, or as glamorous as being on the set with a celebrity. It’s easy to pay for an […]

By Ted Wright

By Ted Wright If you’ve been paying attention, you not only know who influencers are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? A single influencer, according to Procter & Gamble, is worth one million brand-specific […]

By Ted Wright

By Ted Wright At Fizz, when we talk about influencers, we always say, the more passionate, the better. There are lots of brands that we’ve worked with where we’ve discovered people love the brands so much that they want to be part of their story and their movement. Some have even gotten tattoos. I’m not […]

By Ted Wright

By Ted Wright Word of Mouth Marketing is all about sharing stories. “Influencers” are great at sharing stories. “Influencer marketing” is one of the hottest terms around today. The idea seems to be everywhere, and business leaders are all trying to figure out how to get in on the action. When I say “influencer,” you […]

By Ted Wright

By Ted Wright All good marketing begins with research and every good Word of Mouth Marketing strategy starts with insight. In many ways, marketing has strayed away from the basics of this important principle. We’ve become reliant on social media dashboards, we may be overwhelmed by big data, or we may simply not have the […]

By Ted Wright

          By Ted Wright Many companies have been using the same marketing playbook for years. As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. […]

By Ted Wright

In the landscape of marketing, where do Broadcast and Word of Mouth Marketing fit in? Broadcast had a strong 35 year run where it was effective, but it’s decayed over time. Effectiveness is referring to the fact that it was a successful tool for selling more stuff to more people more often for more money. […]

By Ted Wright

By Ted Wright Many popular marketing terms are easy to define. When someone talks about email marketing, content marketing, A/B testing, paid advertising, and so on, we all pretty much know what they mean. Word of Mouth Marketing has come to mean something broad for many people, so I often get asked to define the term. […]

By Ted Wright

In this video, Fizz marketing leader Lenny Ross talks about the strategy that went into an unusual vehicle designed to spur conversations about the dangers hiding in your drinking water. Here is a transcript of the video: Hey everyone. We’re with Lenny Ross of Fizz. He’s going to take us on a tour of, what […]

By Ted Wright

By Ted Wright Unlike other forms of marketing, Word of mouth marketing works slowly. It has to go slowly if it’s going to work at all. It may not increase your sales this quarter or even the next one, and if you’re accustomed to seeing a sales spike after investing in TV commercials or print ads, […]

By Ted Wright

I was recently interviewed by AdWeek magazine and commented on a new advertising medium that takes advantage of an under-utilized space. Armpits. The reporter, Doug Zanger, tells us that Wakino Ad Company (“Waki” is Japanese for “armpit”) is relatively new and it’s unclear how well stickers placed on armpits will be received or even revealed in […]

By admin

  By Danielle Nesmith Have you ever met a little creature that is just so adorable and full of love he can put a smile on anyone’s face? Well, that’s my dog Ziggy, or Ziglet as we like to call him. When I started thinking about getting a furry friend, I excitedly talked to other […]

By Ted Wright

  By Ted Wright A question I get asked often is “What is my brand’s story?” Let’s talk about that. When I look at most brand stories that companies are putting out there, I feel they often look more like mission statements than stories. We  once had a client whose brand story ran almost 1,300 […]

By Ted Wright

By Ted Wright If you’ve read any of my stuff, you know I have a specific, grounded-in-data point of view on why someone is an Influencer and how they act. Influencer marketing (IM) is all the rage – and there’s a reason for it. When done correctly, it works. But in order for IM to […]

By Ted Wright

By Ted Wright The mission of Sweet Briar College is to empower and educate young women to build and reshape their world wherever their passions lead them. If you’re unfamiliar with the most current chapter of their story, here it is. On March 3, 2015 the board of directors of Sweet Briar College, an all […]

By Fizz

Originally posted on Inc’s marketing blog, this post was written by Peter Economy, columnist at Inc. Anyone in business knows that marketing is a key ingredient in selling the products you make and the services you deliver. If people never hear about the things you sell then, chances are, they won’t buy them. But what kind of marketing […]

By Judi Friedman

By Judi Friedman Alcoholics Anonymous (A.A.) is a self-supporting organization that helps members become and remain sober. From a word of mouth marketing perspective, A.A. is a pretty amazing organization. Founded in 1935 with two members, growing to 100 members in 1939, and then 100,000 in 1950, there are now over two million members in […]

By Ted Wright

Everything communicates! Yesterday I was a Bissell’s HQ in Grand Rapids Michigan for a day of meetings and to give a talk on WOMM to their marketing staff. As you can tell from the picture below, yesterday was not my first rodeo. What struck me enough to write about my experience was how well thought […]

By Ted Wright

We recently produced what turned out to be the #1 Vuvuzlea (South African soccer horn) instructional video in the world, or at least on YouTube which IS the global clearing house for videos. We had a Vuvuzela in the office because my mother came back from Jo’burg the week before the World Cup started and […]

By Ted Wright

So I was watching the movie 2012 the other day. The plot of this movie is that, except for Africa, the habitable parts of the world are destroyed by the chaos of a natural disaster. The heroes of the movie and a bunch of rich and powerful people ride on an ark to Africa and live […]