By Ted Wright
By Ted Wright Like the Roman colosseum, a good Word of Mouth Marketing strategy will stand the test of time. Word of Mouth Marketing may not always be as glamorous, but it’s solid and unbreakable. Defining Word of Mouth Marketing Word of Mouth Marketing has come to mean something broad for many people, so I […]
By Ted Wright
By Ted Wright My friend Mark Schaefer recently wrote “Marketers flock to the most popular idea until they ruin it.” He is correct, and it prompted me to articulate my Unified Theory of Marketing Tactic Adoption or “UTMSA” for those of you looking for a new conference to start. (To get this most out of […]
By Ted Wright
By Ted Wright The short answer is… no. But you can’t have one without the other. Influencers like to share things and Word of Mouth Marketing is about sharing stories. Can see why they’re so closely connected? Everybody wants to compare Influencer Marketing vs Word of Mouth Marketing But you need to truly understand both in […]
By Ted Wright
By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]
By Ted Wright
By Scott Jenson We’ve all heard the cliché phrase “Rome was not built in a day.” Often used to call for reasonable expectations when something isn’t happening fast enough, and when used in marketing you can be sure that it is attached as an appeal to patience. This phrase is never more relevant than when […]
By Fizz
By Scott Jenson No, WOMM isn’t necessary for your brand or product to be wildly successful, but Word of Mouth is. Revisionist marketers who are in tune with modern consumer behavior understand that the greatest multiplier for brand awareness and equity is engaging advocates to tell your story, and ensuring that they have the story […]
By Fizz
By Scott Jenson We’ve all heard the stories by now. A young entrepreneur named Billy McFarland planned on throwing the world’s most glamorous music festival on a private island in the Bahamas. The Fyre Festival was introduced to the world through videos and still shots of beautiful Instagram models and “influencers,” and a simple orange […]
By Ted Wright
By Ted Wright If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, […]
By Ted Wright
By Ted Wright On a long trip to Oman I had a chance to catch up with the news and read about the college entry scandal. An article by Ashely Reece chronicled the social media journey of influencer Olivia Jade Giannulli, daughter of actress Lori Laughlin. A few findings: Red flags Olivia was already the […]
By Ted Wright
Marketing in today’s America is all about generating conversations between two consumers. Did you see the woman at the Golden Globes with the tray of Fiji water? If not, check out this link first:https://theblast.com/fiji-water-girl-golden-globes-sues-fiji/ All Fiji had to do was pay the girl an outrageous (so it’s talkable), think $1,000,000, sum for the global rights […]
By Ted Wright
If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, let’s face it, […]
By Ted Wright
By Ted Wright As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. If you’re looking for a guaranteed overnight spike in business, you may want to find another […]
By Ted Wright
By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you have problems. Debate me in the comments if you’d like, but I don’t want to be the person on stage when the SVP of Marketing […]
By Ted Wright
By Ted Wright As you’ve heard me say many times before, Word of Mouth Marketing at it’s core is all about sharing stories. The more people share your story, the larger the impact it can make. Also at its core, Word of Mouth marketing is about people organically sharing stories. So, without being pushy, how […]
By Ted Wright
By Ted Wright At Fizz, when we talk about influencers, we always say, the more passionate, the better. There are lots of brands that we’ve worked with where we’ve discovered people love the brands so much that they want to be part of their story and their movement. Some have even gotten tattoos. I’m not […]
By Ted Wright
In the landscape of marketing, where do Broadcast and Word of Mouth Marketing fit in? Broadcast had a strong 35 year run where it was effective, but it’s decayed over time. Effectiveness is referring to the fact that it was a successful tool for selling more stuff to more people more often for more money. […]
By Ted Wright
By Ted Wright Many popular marketing terms are easy to define. When someone talks about email marketing, content marketing, A/B testing, paid advertising, and so on, we all pretty much know what they mean. Word of Mouth Marketing has come to mean something broad for many people, so I often get asked to define the term. […]