The American Consumer Seesaw

By Ted Wright

The American Psychiatric Association says that 48% of Americans are anxious about the possibility of getting coronavirus, while 62% are anxious about the possibility of family or loved ones contracting the disease. Anxiety intermixed with the unprecedented boredom only weeks of social distancing can create and you have the unsavory recipe for the American consumer […]

Why Word of Mouth Marketing Is A Timeless Strategy

By Ted Wright

By Ted Wright Like the Roman colosseum, a good Word of Mouth Marketing strategy will stand the test of time. Word of Mouth Marketing may not always be as glamorous, but it’s solid and unbreakable. Defining Word of Mouth Marketing Word of Mouth Marketing has come to mean something broad for many people, so I […]

Are Influencer Marketing and Word of Mouth Marketing The Same Thing?

By Ted Wright

By Ted Wright The short answer is… no. But you can’t have one without the other. Influencers like to share things and Word of Mouth Marketing is about sharing stories. Can see why they’re so closely connected? Everybody wants to compare Influencer Marketing vs Word of Mouth Marketing But you need to truly understand both in […]

Build Your Own Word of Mouth Marketing Strategy

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]

Are word of mouth influencers made or born?

By Ted Wright

  By Ted Wright First, let’s be clear on what we’re calling an influencer in this headline. When I say “influencer” you’re probably imagining a YouTube star selling energy drinks or Kim Kardashian pitching cosmetics. That’s not what I’m referring to here. I’m interested in natural, organic story-sharers that come from having a certain personality […]

Marketing Is Always About Conversation

By Ted Wright

Marketing in today’s America is all about generating conversations between two consumers. Did you see the woman at the Golden Globes with the tray of Fiji water? If not, check out this link first: All Fiji had to do was pay the girl an outrageous (so it’s talkable), think $1,000,000, sum for the global rights […]

Why Should Marketers Care About Word of Mouth Marketing?

By Ted Wright

By Ted Wright While trust in companies and advertising is on the decline, trust in friends, experts, and entrepreneurs is up. People trust people. If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Simple because Word of Mouth Marketing is hard work. More time. More effort. It’s also […]

Marketing Strategy or Halloween Costume?

By Ted Wright

By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you have problems. Debate me in the comments if you’d like, but I don’t want to be the person on stage when the SVP of Marketing […]

Word of Mouth Marketing: Sharing Is Not Salesmanship

By Ted Wright

By Ted Wright If you’ve been reading previous posts, you should know that Word of Mouth Marketing is all about sharing stories. Word of Mouth Marketing is about trying to get your story out to people who are really going to care about it and do it in such a way that they’ll organically come […]

Word of Mouth Marketing Saved My Puppy

By admin

  By Danielle Nesmith Have you ever met a little creature that is just so adorable and full of love he can put a smile on anyone’s face? Well, that’s my dog Ziggy, or Ziglet as we like to call him. When I started thinking about getting a furry friend, I excitedly talked to other […]

Influencer Marketing Disappointing You? Try Using Actual Influencers

By Ted Wright

By Ted Wright If you’ve read any of my stuff, you know I have a specific, grounded-in-data point of view on why someone is an Influencer and how they act. Influencer marketing (IM) is all the rage – and there’s a reason for it. When done correctly, it works. But in order for IM to […]

The Reach of an Influencer – VIDEO

By Tanya Fraser

If you’ve been paying attention, you not only now know who the Influentials are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth?  Ted Wright backed up by some marketing R&D  heavy-hitters puts a number on it. […]

The $50,000,000 port in a storm?

By Ted Wright

So I was watching the movie 2012 the other day. The plot of this movie is that, except for Africa, the habitable parts of the world are destroyed by the chaos of a natural disaster. The heroes of the movie and a bunch of rich and powerful people ride on an ark to Africa and live […]