A word of mouth marketing success that made me go “WOW!”

By Ted Wright

By Ted Wright I’ve been immersed in the world of word of mouth marketing for more than 20 years. I’ve had a hand in many well-known case studies including Pabst Blue Ribbon beer, Intel Inside, Fireball and AT&T’s move from 3G to 4G. But the one that really made me say “wow” was a project […]


Are Influencer Marketing and Word of Mouth Marketing The Same Thing?

By Ted Wright

By Ted Wright The short answer is… no. But you can’t have one without the other. Influencers like to share things and Word of Mouth Marketing is about sharing stories. Can see why they’re so closely connected? Everybody wants to compare Influencer Marketing vs Word of Mouth Marketing But you need to truly understand both in […]


Build Your Own Word of Mouth Marketing Strategy

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]


Why Word of Mouth Marketing Is The Best Form of Advertisement

By Ted Wright

By Ted Wright I’ve never met a business leader who told me they had too much money for marketing. Luckily, smart leaders using Word of Mouth Marketing can depend on influencers to cost-effectively carry their story. Word of Mouth Marketing is all about sparking conversations, and most companies already have marketing materials that point to […]


How To Get Started With a Word of Mouth Marketing Process

By Ted Wright

By Ted Wright If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, […]


Why Word of Mouth Is A Timeless Marketing Strategy

By Ted Wright

By Ted Wright Like the Roman colosseum, Word of Mouth is a timeless marketing strategy that will remain solid through the years. Word of Mouth Marketing may not always be glamorous, but it’s stable and unbreakable. Defining Word of Mouth Marketing Word of Mouth Marketing has come to mean something broad for many people, so […]


Why Word of Mouth Marketing Is The Best Form of Storytelling

By Ted Wright

By Ted Wright I’ve never met a business leader who told me they had too much money for storytelling or marketing. Luckily, smart leaders using Word of Mouth Marketing can depend on influencers to cost-effectively carry their story. Word of Mouth Marketing is all about sparking conversations, and most companies already have marketing materials that […]


How To Get Started With a Word of Mouth Marketing Process

By Ted Wright

If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, let’s face it, […]


Why Should Marketers Care About Word of Mouth Marketing?

By Ted Wright

By Ted Wright While trust in companies and advertising is on the decline, trust in friends, experts, and entrepreneurs is up. People trust people. If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Simple because Word of Mouth Marketing is hard work. More time. More effort. It’s also […]


How Word of Mouth Marketing Helps Grow Your Business

By Ted Wright

By Ted Wright As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. If you’re looking for a guaranteed overnight spike in business, you may want to find another […]


Marketing Strategy or Halloween Costume?

By Ted Wright

By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you have problems. Debate me in the comments if you’d like, but I don’t want to be the person on stage when the SVP of Marketing […]


How Do You Encourage Word of Mouth Marketing?

By Ted Wright

By Ted Wright As you’ve heard me say many times before, Word of Mouth Marketing at it’s core is all about sharing stories. The more people share your story, the larger the impact it can make. Also at its core, Word of Mouth marketing is about people organically sharing stories. So, without being pushy, how […]


Word of Mouth Marketing: What Makes Your Brand Talkable?

By Ted Wright

Appreciating Word of Mouth Marketing may take a re-set of your view of how business works. I love sharing this example of what Word of Mouth Marketing looks like “in the wild.” Earlier this year, I was at a break in a meeting when a friend turned to me and asked me if I had […]


Are You Sharing Your Brand Story With the Right People?

By Ted Wright

If you’ve been paying attention, you not only know who influencers are, and why they’re so essential to Word of Mouth Marketing, but you know what motivates them to share stories and how to encourage them to support your message. Since Word of Mouth Marketing is all about sharing stories, it’s important to find the […]


Word of Mouth Marketing: Sharing Is Not Salesmanship

By Ted Wright

By Ted Wright If you’ve been reading previous posts, you should know that Word of Mouth Marketing is all about sharing stories. Word of Mouth Marketing is about trying to get your story out to people who are really going to care about it and do it in such a way that they’ll organically come […]


This Is What Effective Word of Mouth Marketing Looks Like

By Ted Wright

By Ted Wright If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Because it’s hard work. More time. More effort. It’s also not as flashy as a Super Bowl commercial, or as glamorous as being on the set with a celebrity. It’s easy to pay for an […]


What is the Reach of An Influencer?

By Ted Wright

By Ted Wright If you’ve been paying attention, you not only know who influencers are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? A single influencer, according to Procter & Gamble, is worth one million brand-specific […]


Word of Mouth Marketing: Campaign vs Movement

By Ted Wright

By Ted Wright At Fizz, when we talk about influencers, we always say, the more passionate, the better. There are lots of brands that we’ve worked with where we’ve discovered people love the brands so much that they want to be part of their story and their movement. Some have even gotten tattoos. I’m not […]


Influencers vs Influencer Marketing: What’s The Difference?

By Ted Wright

By Ted Wright Word of Mouth Marketing is all about sharing stories. “Influencers” are great at sharing stories. “Influencer marketing” is one of the hottest terms around today. The idea seems to be everywhere, and business leaders are all trying to figure out how to get in on the action. When I say “influencer,” you […]


How Do You Begin A Word of Mouth Marketing Strategy?

By Ted Wright

By Ted Wright All good marketing begins with research and every good Word of Mouth Marketing strategy starts with insight. In many ways, marketing has strayed away from the basics of this important principle. We’ve become reliant on social media dashboards, we may be overwhelmed by big data, or we may simply not have the […]


How to Get Your Boss On Board with Word of Mouth Marketing

By Ted Wright

          By Ted Wright Many companies have been using the same marketing playbook for years. As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. […]


Judi Friedman, Marketing Maven, Joins Fizz, The Word of Mouth Marketing Agency

By Tanya Fraser

FOR IMMEDIATE RELEASE: Fizz welcomes Judi Friedman to the team as our Chief Strategy Officer. One of the most dynamic women in marketing today, Judi has worked with companies from HBO and IBM tostart- ups. As the former VP of One- to- One Marketing at Three and COO of All Points, she hasyears of experience […]


WOMM and CES 2011

By Ted Wright

Fizz attended CES this year in support of several clients. We were there for three days and walked the entire show at least once. Here are a couple of 30,000 ft observations we had. TV is coming back. As a talkable experience, the act of watching television is coming back with the commercial application of […]


Everything Communicates

By Ted Wright

Everything communicates! Yesterday I was a Bissell’s HQ in Grand Rapids Michigan for a day of meetings and to give a talk on WOMM to their marketing staff. As you can tell from the picture below, yesterday was not my first rodeo. What struck me enough to write about my experience was how well thought […]


Guy Kawasaki’s tweets do not suck

By Ted Wright

Recently there was some hating on Guy Kawasaki’s re: his tweets. The angst was over questions of ownership of content and value of retweeting mass amounts of info. I’m a busy guy with employees, clients and responsibilities at home so I don’t have time to wtirie about hypothetical ‘net ethics. I’ll leave that to the […]


Lessons from making the world’s #1 Vuvuzela instructional video

By Ted Wright

We recently produced what turned out to be the #1 Vuvuzlea (South African soccer horn) instructional video in the world, or at least on YouTube which IS the global clearing house for videos. We had a Vuvuzela in the office because my mother came back from Jo’burg the week before the World Cup started and […]


The $50,000,000 port in a storm?

By Ted Wright

So I was watching the movie 2012 the other day. The plot of this movie is that, except for Africa, the habitable parts of the world are destroyed by the chaos of a natural disaster. The heroes of the movie and a bunch of rich and powerful people ride on an ark to Africa and live […]