You’re probably missing this huge word of mouth marketing opportunity

By Ted Wright

By Ted Wright In Mark Schaefer’s excellent book Marketing Rebellion: The Most Human Company Wins, he profiles the workout gear company Lululemon and documents how the retailer has turned their brick and mortar stores into a living world of mouth marketing opportunity. Lululemon has exploded on the scene and bucked almost every retail trend. They […]


The skills I look for in word of mouth marketing talent

By Ted Wright

By Ted Wright The most important thing we do at Fizz is finding ways to transmit customer stories in authentic, interesting, and relevant ways. And while the “what” behind the story is essential, the “who” in the delivery of that story is also critical to our success. So an essential part of our job is […]


The marketing tactic adoption cycle of life

By Ted Wright

By Ted Wright My friend Mark Schaefer recently wrote “Marketers flock to the most popular idea until they ruin it.” He is correct, and it prompted me to articulate my Unified Theory of Marketing Tactic Adoption or “UTMSA” for those of you looking for a new conference to start. (To get this most out of […]


Offline and online word of mouth marketing are not the same

By Ted Wright

By Scott Jenson Online word of mouth online is a much different than offline. You know this, your board of directors knows this, and most certainly consumers know this. So why is there still such an emphasis on social media without an equivalent share of mind spent on offline conversations? It’s not the wrong choice […]


A word of mouth marketing success that made me go “WOW!”

By Ted Wright

By Ted Wright I’ve been immersed in the world of word of mouth marketing for more than 20 years. I’ve had a hand in many well-known case studies including Pabst Blue Ribbon beer, Intel Inside, Fireball and AT&T’s move from 3G to 4G. But the one that really made me say “wow” was a project […]


The surprising truth about seasonality and word of mouth marketing

By Ted Wright

By Ted Wright I was asked, “Is there any seasonality factor with word of mouth marketing? Is there a better time of year to do activations?” There is no seasonality for word of mouth because people are always talking. In fact, they may be even talking more over holidays and down times. Holiday seasons can […]


Are Influencer Marketing and Word of Mouth Marketing The Same Thing?

By Ted Wright

By Ted Wright The short answer is… no. But you can’t have one without the other. Influencers like to share things and Word of Mouth Marketing is about sharing stories. Can see why they’re so closely connected? Everybody wants to compare Influencer Marketing vs Word of Mouth Marketing But you need to truly understand both in […]


Build Your Own Word of Mouth Marketing Strategy

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]


Word of mouth marketing and the value of swag

By Ted Wright

By Ted Wright One of the most all-time most popular marketing ideas is swag – you know those little gifts you hand out at a trade show booth, customer meeting, or industry conference. Today I’m going to save you a lot of time and money by telling you the truth about the value of swag […]


Are word of mouth influencers made or born?

By Ted Wright

  By Ted Wright First, let’s be clear on what we’re calling an influencer in this headline. When I say “influencer” you’re probably imagining a YouTube star selling energy drinks or Kim Kardashian pitching cosmetics. That’s not what I’m referring to here. I’m interested in natural, organic story-sharers that come from having a certain personality […]


A word of mouth marketing book for the ages

By Ted Wright

By Ted Wright One of my proudest achievements is writing the word of mouth marketing book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Although it was written a few years ago, it stands the test of time because, in fact, the fundamentals of word of mouth marketing are timeless. […]


Why Word of Mouth Marketing Is The Best Form of Advertisement

By Ted Wright

By Ted Wright I’ve never met a business leader who told me they had too much money for marketing. Luckily, smart leaders using Word of Mouth Marketing can depend on influencers to cost-effectively carry their story. Word of Mouth Marketing is all about sparking conversations, and most companies already have marketing materials that point to […]


How To Get Started With a Word of Mouth Marketing Process

By Ted Wright

By Ted Wright If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, […]


DIY WOMM? Sure.

By Ted Wright

By Scott Jenson I sell (insert thing here), how can I use WOMM to sell more stuff to more people? The easy answer is to hire our team of professional Word of Mouth Marketers at Fizz, we’ve created a proprietary system that determines what is unique about your brand and we’re pretty good at doing […]


Fizz has joined the Marketing Rebellion

By Ted Wright

By Ted Wright My friend Mark Schaefer has written an epic book called Marketing Rebellion: The Most Human Company Wins. You should go buy it. Once you buy it, you will want to thank me, but there is really no need to thank me. Any way, Mark sets forth a visionary manifesto of the future […]


Why Word of Mouth Marketing is like discovering Pluto

By Ted Wright

By Ted Wright Today is the birthday of Pluto and I thought it would be fun to explain why the foundational principles of word of mouth marketing are exactly like discovering a planet. Not the Disney dog, although he is sort of cool too. The existence of an unknown ninth planet was first proposed by […]


Why is Word of Mouth Marketing important right now?

By Ted Wright

By Scott Jenson In 2018, I fulfilled a lifelong dream, visiting Egypt. Ever since I was a child I have been fascinated by the pyramids and stories of pharaonic times. This being a trip some years in the making I planned it well. Hours spent researching on the internet, finding the right guest houses to […]


Word of mouth marketing failures: The two fatal flaws

By Ted Wright

By Ted Wright Many companies try to create word of mouth marketing efforts on their own, and they should. As I describe in my book, Fizz, with focus, discipline and a little practice, a word of mouth marketing strategy is within reach of almost any business willing to commit to the effort. But when WOMM […]


How emotional connection ignites Word of Mouth Marketing

By Ted Wright

By Ted Wright I have true admiration for Gwyneth Paltrow. I am deeply in love with how she is using her advocate personality to create an authentic and trusted business. Gwyneth is building her company goop based on her ability to share things she loves. And we pay attention to her because we have this […]


Three traits of influencers normally overlooked by influencer marketers

By Ted Wright

I know what you’re thinking,  “Who are these elusive Influencers everyone’s always talking about anyway?  What makes them special? How do you know one when you see one?”  And most importantly, “How can I get them interested in my cause?” “Influencer” is a term bandied about a little too loosely these days. In this short video, Ted […]


Why Word of Mouth Marketing matters more than ever

By Ted Wright

A guest post by Mark Schaefer For the last two years, I’ve been immersed in study and research, preparing to write a new book, Marketing Rebellion: The Most Human Company Wins. The process forced me to face some very uncomfortable facts. At the top of the list — our traditional approaches to marketing don’t work […]


Marketing Is Always About Conversation

By Ted Wright

Marketing in today’s America is all about generating conversations between two consumers. Did you see the woman at the Golden Globes with the tray of Fiji water? If not, check out this link first:https://theblast.com/fiji-water-girl-golden-globes-sues-fiji/ All Fiji had to do was pay the girl an outrageous (so it’s talkable), think $1,000,000, sum for the global rights […]


Why Word of Mouth Is A Timeless Marketing Strategy

By Ted Wright

By Ted Wright Like the Roman colosseum, Word of Mouth is a timeless marketing strategy that will remain solid through the years. Word of Mouth Marketing may not always be glamorous, but it’s stable and unbreakable. Defining Word of Mouth Marketing Word of Mouth Marketing has come to mean something broad for many people, so […]


How To Get Started With a Word of Mouth Marketing Process

By Ted Wright

If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, let’s face it, […]


How many word of mouth conversations are face to face?

By Ted Wright

Ted Wright talks about the percentage of WOMM conversations that take place  face-to-face versus online and he probes us to think about what distinguishes a campaign from a movement. [vimeo 22943018] Brand tattoos? Why people get excited about word of mouth marketing ideas! Illustration courtesy Unsplash.com


Why Should Marketers Care About Word of Mouth Marketing?

By Ted Wright

By Ted Wright While trust in companies and advertising is on the decline, trust in friends, experts, and entrepreneurs is up. People trust people. If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Simple because Word of Mouth Marketing is hard work. More time. More effort. It’s also […]


For an effective word of mouth marketing story, accuracy helps

By Ted Wright

By Ted Wright For a story to be shared widely by brand advocates (aka “real Influencers”) the experience that the advocate has with the brand has to match the story. The following is an example of when that doesn’t happen: Story: Adidas is taking plastic waste, hand-harvested from ocean trash, melting it down then spinning […]


How Word of Mouth Marketing Helps Grow Your Business

By Ted Wright

By Ted Wright As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. If you’re looking for a guaranteed overnight spike in business, you may want to find another […]


Marketing Strategy or Halloween Costume?

By Ted Wright

By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you have problems. Debate me in the comments if you’d like, but I don’t want to be the person on stage when the SVP of Marketing […]


How Do You Encourage Word of Mouth Marketing?

By Ted Wright

By Ted Wright As you’ve heard me say many times before, Word of Mouth Marketing at it’s core is all about sharing stories. The more people share your story, the larger the impact it can make. Also at its core, Word of Mouth marketing is about people organically sharing stories. So, without being pushy, how […]