Three traits of influencers normally overlooked by influencer marketers

By Ted Wright February 21, 2019

I know what you’re thinking,  “Who are these elusive Influencers everyone’s always talking about anyway?  What makes them special? How do you know one when you see one?”  And most importantly, “How can I get them interested in my cause?”

“Influencer” is a term bandied about a little too loosely these days. In this short video, Ted Wright gives us the three key traits of influencers to help us understand these special people in a word of mouth marketing strategy:

The Influencer Personality from Fizz WOMM on Vimeo.

How can you detect the traits of influencers in your own tribe?

Illustration courtesy

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