By Ted Wright

For those of you who might have missed it, on November 23rd, Dr. Pepper sought to fulfill their promise to America. In our opinion, they did not do a very good job. Errors like this dont have to happen but if they do, they have to be corrected or they will hang around the brand forever. […]

By Ted Wright

KellerFay study links WOMM and increased beverage purchases. Having focused on word of mouth marketing for beverage brands over the last eight years we at Fizz have seen WOMM increase beverage volume profitably time and time again. Beverage CFO’s and CMO’s across the industry report the same thing. Beverage companies that are winning their categories […]

By Ted Wright

Way to go Pabstt! A joyful Fizz here, all jazzed about the latest US beer numbers. What are they? Glad you asked. Let’s go to the quote from Harry Schumacher, editor and chief of Beer Business Daily.   “A-B gained a share point, MillerCoors lost a share point, and everybody else performed about like they […]

By Ted Wright

Congratulations to Fizz client Flying Dog Brewing for their gold medal at this year’s Great American Beer Festival. Flying Dog won with their Marzen style brew called Dogtoberfest (‘natch). Enjoy a Flying Dog today. It is one of our beers of choice for us here at Fizz as well as with galactically groovy people everywhere.

By Ted Wright

Here at Fizz we are pretty upset with the folks at EA. We are gamers first and marketers second so for the life of us we can’t figure out why Will Wright allowed his most recent opus to have heinous DRM restrictions foisted upon it. For the uninitiated, DRM stands for “digital rights management” which […]

By Ted Wright

A very good day to you all from a hung over Hotel Monteleone. Yep that’s right the whole hotel is hung over because when you mix in 100+ of the finest bartenders in the world with 500+ spirits producers and highly motivated civilians you are going to have some drinking going on. Ingredients Just from […]

By Ted Wright

Greetings all. Fizz greatly enjoyed this year’s Beverage Forum. Many new tweaks from the good folks at BMC made this Forum the best one Fizz has ever attended. What we were most struck by this year was how WOMM has become the mainstream driver for growth in the beverage industry. BMC reports that in just five short […]

By Ted Wright

Excellent articles and reporting from this year’s craft brewers conference in San Diego is available from Harry Schuhmacher and his crew at Beer Business Daily. Find them at http://www.beernet.com/. At this year’s conference, there was a great panel of craft brewers talking about differentiation and “beer buzz”. Later, Fizz was asked to comment and this […]

By Ted Wright

Justin Cooper has an interesting piece* out today on the effectiveness of compensating advocates. What really grabbed us was Justin’s headline which is a not so opaque dig at an entire swath of the WOMM world. Having spent some time recently with BzzAgent’s (thanks again Dave and team for the interesting work) March and April […]

By Ted Wright

For those of you who haven’t read the whitepapers yet, Dave Balter and the crew at BzzAgent have done some research, combined it with some exotic math and come up with a CPM of $300 for WOMM initiatives. Dave whips out his “Self” sock puppets and explains the whole thing in MediaPost this morning. Thanks Dave! […]

By Ted Wright

Kevin Fennessey (runs Absolut in the US) and Alain Barbet (runs Pernod Ricard in the US) have worked together in the past and have a great deal of respect for one another’s talents and work. This is important as the US market is the bedrock on which global prestige spirits brands are built. If you […]

By Ted Wright

Those who know us well have heard us discuss the brilliance of Neal Stewart. Then the marketing guru behind PBR, now in that same roll at Flying Dog Brewery. Recently we had the opportunity to have lunch with Neal and he spoke at length about his blog learning tool – “The Turkey Sandwich Report”. Last year it […]

By Ted Wright

The legendary D&D inventor Gary Gygax has passed. Nerds, Dorks and Orcs will each morn his passing in their own way but today we wanted to salute him for something dear to my heart –  his pioneering  vision of Word of Mouth Marketing in the gaming world. Prior to the founding of Gygax’s company TSR, […]

By Ted Wright

Recently the good folks at eMarketer sent me a copy of their most recent report on WOMM. We here at Fizz get lots of these summaries and reports and in all honesty we mostly think they are rather thin and not worth the effort to read or share with a client. This one however was […]

By Ted Wright

By Ted Wright

It’s clear to us that the beverage industry is morphing from the old top down product introduction strategy to a business model similar to the cosmetics industry:  two or three players in each broad segment who specialize in distribution, manufacturing and advertising on a global scale and then lots of start ups who specialize in […]

By admin

Hello and thank you for joining us here at Fizz. For our new friends just visiting us for the first time, “Welcome”. Please come in, explore the site, feel free to sign up for the Fizz Corp or just send us a note and let us know how we can help you expand your brand […]