From Adweek – Feb 3, 2023
With Little Marketing Budget but Lots of Moxie, How Stuckey’s Is Plotting a Big Comeback Stephanie Stuckey is on the road to rebuilding her grandfather’s candy brand Doing the marketing herself, Stephanie Stuckey is determined to return the family brand to glory. Stuckey’s By: Robert Klara | Adweek | February 3, 2023 In the Autumn […]
We’ve been very successful. Is word of mouth marketing necessary?
By Scott Jenson No, WOMM isn’t necessary for your brand or product to be wildly successful, but Word of Mouth is. Revisionist marketers who are in tune with modern consumer behavior understand that the greatest multiplier for brand awareness and equity is engaging advocates to tell your story, and ensuring that they have the story […]
Fyre Fest and the evolution of social media “Influencer”
By Scott Jenson We’ve all heard the stories by now. A young entrepreneur named Billy McFarland planned on throwing the world’s most glamorous music festival on a private island in the Bahamas. The Fyre Festival was introduced to the world through videos and still shots of beautiful Instagram models and “influencers,” and a simple orange […]
What in the world does it mean to fizz it up?
By Mark Schaefer I’ve had the honor of collaborating with Fizz on a few projects and I’ve learned that “fizz” is used as a verb around the offices, as in “fizzing it up” or even “to fizz” something. For any newcomers to the company, I’d like to explain what that means, and why it’s even […]
3 Powerful Ways to Improve Your Word of Mouth Marketing
Originally posted on Inc’s marketing blog, this post was written by Peter Economy, columnist at Inc. Anyone in business knows that marketing is a key ingredient in selling the products you make and the services you deliver. If people never hear about the things you sell then, chances are, they won’t buy them. But what kind of marketing […]
Don’t sell to the community; become a part of it.
Originally posted on WOMMA’s All Things WOMM blog, this post was written by Jeff Morrissey, Brand Specialist – Marketing and Innovation at BISSELL. — The carpet sweeper was invented in 1876 and really hasn’t changed much because it still works just like it’s supposed to… But, by 2011, BISSELL sweeper sales had become flat (for several […]
Listening and Loyalty, Takeaways from WOMMfest 2013
By Tracey Gold WOMMFest 2013, was an action packed event hosted by our very own CEO and WOMMA Board Member, Ted Wright. Keynote speakers in anchor cities included Grammy award winning country music star, Kristian Bush in Atlanta, acclaimed author C.C. Chapman in Seattle and cartoonist Hugh MacLeod in Chicago. WOMMA provides an excellent recap of the event here. My inspiration of the day came […]
A Day of Service – Fizz Celebrates Dr. King’s Legacy
“Life’s most persistent and urgent question is: ‘What are you doing for others?’” – Dr. Martin Luther King Jr. This year, Fizz employees took Martin Luther King Jr. Day to humbly answer that question. Janie donated medical equipment to FODAC to help those that need medical equipment but cannot afford it. She also will continue […]
Jesus the Influencer – VIDEO
The Influencer concept is nothing new. Influencers have been around for ages–millennia even. Do you have a compelling story that’s interesting, relevant and authentic? With the right influencers in your corner the possibilities are limitless. [vimeo 22945513]
School of WOM with a side of tamales!
We’re still reeling from the fantastic time at this year’s School of WOM. If you haven’t yet had the pleasure, School of WOM is a biannual conference attended by the foremost thinkers and educators in marketing today. Ted Wright hosted an interactive workshop both extolling WOMM’s many virtues and enlightening attendees on the practical wisdom […]