Build Your Own Word of Mouth Marketing Strategy

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]


Why Word of Mouth Marketing matters more than ever

By Ted Wright

A guest post by Mark Schaefer For the last two years, I’ve been immersed in study and research, preparing to write a new book, Marketing Rebellion: The Most Human Company Wins. The process forced me to face some very uncomfortable facts. At the top of the list — our traditional approaches to marketing don’t work […]