By Ted Wright

Word of Mouth Marketing Strategy is just this simple. Feel free to run out and get this as a tattoo! When starting your journey, you’ll have to do a ton of work before you can quickly or easily fill this out, but once you do, questions like “why” and “how” will be more easily understood. […]

By Ted Wright

Just a quick note. If you must use an “influencer,” approach the relationship by seeking to buy their time not their mind. The more requirements you put on them (i.e. # of posts, length of video, etc) the more you make the relationship about the contract and not the partnership. As my good friend Chrissy, […]

By Ted Wright

By Scott Jenson Recently, a word of mouth marketing conversation was saved with a bag of cookies. Today I want to show you how conversations and kindness go together. I’ve been working on a program to to raise awareness of the high quality made-to-order food at our client’s chain of convenience stores. Our target audience […]

By Ted Wright

By Ted Wright Recently somebody asked me to define the word “activation” as it relates to word of mouth marketing. It’s a word I use routinely but I thought I would step back and talk about activations today. In our world where many traditional forms of marketing are in decline, we must rely on people […]

By Ted Wright

In this video, Fizz marketing leader Lenny Ross talks about the strategy that went into an unusual vehicle designed to spur conversations about the dangers hiding in your drinking water. Here is a transcript of the video: Hey everyone. We’re with Lenny Ross of Fizz. He’s going to take us on a tour of, what […]