By Ted Wright

Learn more about Hugh MacLeod: http://gapingvoid.com/about/

By admin

FOR IMMEDIATE RELEASE: Bob Garfield Joins Fizz as Consultant in Residence Atlanta, Georgia – April 6, 2010 – Legendary marketing thought leader Bob Garfield, in his first strategic affiliation since launching his limited consulting practice, will serve as “Consultant in Residence” to Fizz as his exclusive partner in the Word of Mouth Marketing space. Garfield, […]

By Ted Wright

Some folks at Deutsche Bank say that premiumization in the liquor business is dead. What’s next, finance tips from someone’s Creative Director?  All joking aside we don’t see the era of anything being over. In tough times the stupid and ridiculous get weeded out. Ed McMahon’s premium vodka and silly flavored rums are probably not a […]

By Ted Wright

This blog post was written by Neal Stewart and first appeared on his blog You Can’t Buy That. It is re-published with permission – ed. Seth’s blog post got me thinking about this today… When I worked on PBR, we focused most of our efforts on word of mouth or “buzz marketing.”  Mostly because we […]

By Ted Wright

From Beer Business Daily. January 27, 2009  IS WOMM and beer THE NEW KILLER BEER APP?   Last week we caught up with Ted Wright, who is the managing partner at Atlanta-based Fizz, a word of mouth marketing firm.  Ted has worked on brands from Pabst Blue Ribbon to chocolate milk, and has based his firm on […]

By Ted Wright

  So you want to hire some influencers to build some buzz and word of mouth for your brand, huh?  At Fizz, we’ve done this a time or two and have perfected a process that finds the right people, the first time around.  Here are a few tips to keep in mind as you head […]

By Ted Wright

For those of you who might have missed it, on November 23rd, Dr. Pepper sought to fulfill their promise to America. In our opinion, they did not do a very good job. Errors like this dont have to happen but if they do, they have to be corrected or they will hang around the brand forever. […]

By Ted Wright

Greetings all. Fizz greatly enjoyed this year’s Beverage Forum. Many new tweaks from the good folks at BMC made this Forum the best one Fizz has ever attended. What we were most struck by this year was how WOMM has become the mainstream driver for growth in the beverage industry. BMC reports that in just five short […]

By Ted Wright

We liked the comments today of Phyllis Dealy so much that we decided to share the link as well as reproduce the orginal article below. The article is from the April 11 edition of MediaPost’s Marketing Daily which is an on line publication that we read every morning.  Is it time to be “annoying”? You […]