The American Consumer Seesaw

By Ted Wright

The American Psychiatric Association says that 48% of Americans are anxious about the possibility of getting coronavirus, while 62% are anxious about the possibility of family or loved ones contracting the disease. Anxiety intermixed with the unprecedented boredom only weeks of social distancing can create and you have the unsavory recipe for the American consumer […]


Word of mouth marketing and the famous brunch test

By Ted Wright

One of the core ideas about our word of mouth marketing practice is igniting stories that Authentic, Interesting and Relevant. This is much, much harder than it seems. In fact, when we are working on a client project, we may spend a couple of weeks just brainstorming and refining ideas for our clients. The whiteboards […]


How do you identify the ideal audience for word of mouth marketing?

By Ted Wright

How does a story find its ideal audience? This is a very common question and an important one. If you’re trying to activate word of mouth marketing for the first time, what’s the process to identify the ideal audience targeted for your stories? There is a very old adage in sales and marketing – you […]


How do you embed word of mouth marketing in a company culture?

By Ted Wright

Here is a great irony of word of mouth marketing. It is the oldest type of marketing known to the human race – we have always sold stuff by talking to others. And yet, in a modern company culture, it might be the most unfamiliar marketing option available to us. And, embracing the unfamiliar, like […]


‘Tis the season for your best word of mouth marketing success

By Ted Wright

When you see the Christmas holly, Word of Mouth gets very jolly! Do you like my poetry? There is actually an important lesson here and maybe that phrase will help you remember the connection between holidays and your Word of Mouth Marketing success! The part of the year between Thanksgiving week and New Year’s Day […]


Five essential things you need to know about Word of Mouth Marketing

By Ted Wright

Our own Sarah Neely had a chance to talk about the foundations of Word of Mouth Marketing at The Uprising, a small retreat for marketing thought leaders hosted by friend of Fizz, Mark Schaefer. Sarah led a discussion that covered five essential “big ideas” about WOMM. 1. An advocate is not the same an influencer […]