By Ted Wright
How does a story find its ideal audience? This is a very common question and an important one. If you’re trying to activate word of mouth marketing for the first time, what’s the process to identify the ideal audience targeted for your stories? There is a very old adage in sales and marketing – you […]
By Ted Wright
A brand is a symbol for trust. A brand is something in people’s mind stands for something. As a marketer, you want your branding to stand for something as valuable as possible. Ideally, as quickly as possible. Lucky for you, word of mouth marketing is the most efficient channel you have at getting that trust […]
By Ted Wright
Word of Mouth Marketing Strategy is just this simple. Feel free to run out and get this as a tattoo! When starting your journey, you’ll have to do a ton of work before you can quickly or easily fill this out, but once you do, questions like “why” and “how” will be more easily understood. […]
By Ted Wright
By Scott Jenson Recently, a word of mouth marketing conversation was saved with a bag of cookies. Today I want to show you how conversations and kindness go together. I’ve been working on a program to to raise awareness of the high quality made-to-order food at our client’s chain of convenience stores. Our target audience […]
By Ted Wright
By Ted Wright In Mark Schaefer’s excellent book Marketing Rebellion: The Most Human Company Wins, he profiles the workout gear company Lululemon and documents how the retailer has turned their brick and mortar stores into a living world of mouth marketing opportunity. Lululemon has exploded on the scene and bucked almost every retail trend. They […]
By Ted Wright
By Ted Wright The most important thing we do at Fizz is finding ways to transmit customer stories in authentic, interesting, and relevant ways. And while the “what” behind the story is essential, the “who” in the delivery of that story is also critical to our success. So an essential part of our job is […]
By Ted Wright
By Ted Wright I’ve been immersed in the world of word of mouth marketing for more than 20 years. I’ve had a hand in many well-known case studies including Pabst Blue Ribbon beer, Intel Inside, Fireball and AT&T’s move from 3G to 4G. But the one that really made me say “wow” was a project […]
By Ted Wright
By Ted Wright I was asked, “Is there any seasonality factor with word of mouth marketing? Is there a better time of year to do activations?” There is no seasonality for word of mouth because people are always talking. In fact, they may be even talking more over holidays and down times. Holiday seasons can […]
By Ted Wright
By Ted Wright One of the most all-time most popular marketing ideas is swag – you know those little gifts you hand out at a trade show booth, customer meeting, or industry conference. Today I’m going to save you a lot of time and money by telling you the truth about the value of swag […]
By Fizz
By Scott Jenson We’ve all heard the stories by now. A young entrepreneur named Billy McFarland planned on throwing the world’s most glamorous music festival on a private island in the Bahamas. The Fyre Festival was introduced to the world through videos and still shots of beautiful Instagram models and “influencers,” and a simple orange […]
By Ted Wright
By Ted Wright Recently somebody asked me to define the word “activation” as it relates to word of mouth marketing. It’s a word I use routinely but I thought I would step back and talk about activations today. In our world where many traditional forms of marketing are in decline, we must rely on people […]
By Ted Wright
By Ted Wright At the core of Word of Mouth Marketing is the crafting of the story that you’d like each of or brand advocates to share with their friends. Over the last 18 years of focusing only on Word of Mouth, we’ve found that a story has to have three components to be shared […]
By Ted Wright
In this video, Fizz marketing leader Lenny Ross talks about the strategy that went into an unusual vehicle designed to spur conversations about the dangers hiding in your drinking water. Here is a transcript of the video: Hey everyone. We’re with Lenny Ross of Fizz. He’s going to take us on a tour of, what […]