By Ted Wright

In this video, Fizz marketing leader Lenny Ross talks about the strategy that went into an unusual vehicle designed to spur conversations about the dangers hiding in your drinking water. Here is a transcript of the video: Hey everyone. We’re with Lenny Ross of Fizz. He’s going to take us on a tour of, what […]

By Ted Wright

By Ted Wright If “1” is the loneliest number than “10” is the importantist number, at least when it comes to Word of Mouth Marketing. From all of the previous research published on WOMM we know that right at 10% of any population set you can to carve out is made up of Influencers. We […]