By Ted Wright

…Your company can do something radical that gets people talking, but this will only have a short-term impact. Word of Mouth Marketing is a long-term marketing strategy, so it needs…

By Ted Wright

By Ted Wright Like the Roman colosseum, Word of Mouth is a timeless marketing strategy that will remain solid through the years. Word of Mouth Marketing may not always be…

By Ted Wright

…needs to go through a 3 tier test. You may be biased, considering it’s either your company, or the company you work for, so it’s extremely important to be hard…

By Ted Wright

By Ted Wright Like the Roman colosseum, a good Word of Mouth Marketing strategy will stand the test of time. Word of Mouth Marketing may not always be as glamorous,…

By Ted Wright

…the way it is. Not surprisingly, people are not always comfortable with change and are not going to be comfortable going where a company traditionally has not gone before. There…

By Ted Wright

…is one primary filter we use with ruthless rigor. We ask the big question: Would anybody care? REALLY care? One of the little tricks we use is to imagine customers…

By Ted Wright

Word of Mouth Marketing Strategy is just this simple. Feel free to run out and get this as a tattoo! When starting your journey, you’ll have to do a ton…

By Ted Wright

By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you…

By Ted Wright

…the article http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=80526&Nid=41543&p=334800 , to Dave’s first white paper in the series http://www.bzzagent.com/downloads/BzzAgent_Paper_One_CPM_of_WOM.pdf and the second in the series http://www.bzzagent.com/downloads/BzzAgent_Paper_Two_WOM_in_Sales_Funnel.pdf. And has far as that headline goes, taking Dave’s CPM…

By Ted Wright

Learn more about Hugh MacLeod: http://gapingvoid.com/about/…

By Ted Wright

…for being great clients to work with. Finally, all of us at Fizz would love you to stop by the PureRay website, www.pureray.com, and see for yourselves how to get…

By Ted Wright

…moving toward an ad-free, funnel-free, loyalty-free world — which sort of sets the stage for word of mouth marketing as a reasonable answer to this marketer’s dilemma. He was kind…

By Ted Wright

…with people about the tap test. The tap test is you simply unscrew the top of your faucet and if you look in there, that gunk that’s in there, that…

By Ted Wright

…by their presence here today, have come to realize that their destiny is tied up with our destiny. They have come to realize that their freedom is inextricably bound to…

By Ted Wright

…and nurture influencers in their own communities and perhaps even by joining the communities of others. Second, a community has to be cool. It has to be great. It has…

By Fizz

…Unfortunately for the electric car company, 2018 had a set of WOM affecting setbacks including a fatal crash, production delays, and some questionable activity on the part of Elon Musk,…

By Ted Wright

…a category you know it is going to be “silly” for sometime to come. The fruit beer craze of 2000-2001 would be another example. We look forward to your comments….

By Ted Wright

…stories. We once had a client whose brand story ran almost 1,300 words on their website. While it was interesting to the founding family of the company, it wasn’t interesting…

By Ted Wright

…but pertinent fact: A recent study by Kelsey Group, a market research firm based in New Jersey, estimates that spending on mobile-search advertising in the U.S. alone will grow to…

By Ted Wright

…and inexorably moving to an ad-free, loyalty-free, sales-funnel-free world where the customers are the marketers. As somebody who has been in the field of marketing for more than 35 years,…

By Ted Wright

…While this may be interesting to the founding family of a company, it’s not going to be interesting nor relevant to most consumers. No matter the size of your company…

By Ted Wright

…become your customers. At Fizz, we put a tremendous amount of effort into creating these stories. It might involve weeks of research and days of team brainstorming and testing. But…

By Ted Wright

…company marketing dashboard. Shifting Company Culture If the company culture isn’t ready for something bold and new, it might take a period of executive education to get people to understand…

By Ted Wright

…taking place online versus offline. But a new study confirms what word of mouth marketers have known all along – the two channels must be treated as unique channels. Research…

By Ted Wright

…component pieces and show how each of the pieces builds upon each other. He basically made you build strategy out of Legos. If you put the blocks together a certain…

By Ted Wright

…and should be treated as completely different avenues to tell your story. Sure, there are similarities, and research has shown that online reviews and WOM from online friends are trusted…

By Ted Wright

…quick trip to Amazon.com will give an interesting example of Spore’s negative WOM. Those of us here at Fizz who have been a friend to Will for years are sad…

By admin

…information. We supplement all that with our own market and ethnographic research. In other words, we do our homework. Brand story line. All research gets synthesized into potential brand story…

By Ted Wright

Great WOMM-U event. Thanks to everyone for attending and asking such interesting design questions. Many e-mails have come in asking for a one pager on Focus, Design, Delivery and Report….

By Ted Wright

By Ted Wright As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy…