By Ted Wright

…by their presence here today, have come to realize that their destiny is tied up with our destiny. They have come to realize that their freedom is inextricably bound to…

By Ted Wright

By Ted Wright My friend Mark Schaefer has written an epic book called Marketing Rebellion: The Most Human Company Wins. You should go buy it. Once you buy it, you…

By Ted Wright

Justin Cooper has an interesting piece* out today on the effectiveness of compensating advocates. What really grabbed us was Justin’s headline which is a not so opaque dig at an…

By Ted Wright

Great WOMM-U event. Thanks to everyone for attending and asking such interesting design questions. Many e-mails have come in asking for a one pager on Focus, Design, Delivery and Report….

By Ted Wright

…over (Winked out?). It’s still regionally bottled today, mostly available in rural c-stores and second tier grocery stores in North Carolina and Virginia. So why would we want to buy…

By Ted Wright

…the article http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=80526&Nid=41543&p=334800 , to Dave’s first white paper in the series http://www.bzzagent.com/downloads/BzzAgent_Paper_One_CPM_of_WOM.pdf and the second in the series http://www.bzzagent.com/downloads/BzzAgent_Paper_Two_WOM_in_Sales_Funnel.pdf. And has far as that headline goes, taking Dave’s CPM…

By Ted Wright

…to March 1, 2010 near Phoenix at the Wildhorse Resort. Registrations are already way ahead of last year, so get your seat now. More information here: http://www.beernet.com/about_beersummit.php Until tomorrow, Harry…

By Ted Wright

We liked the comments today of Phyllis Dealy so much that we decided to share the link as well as reproduce the orginal article below. The article is from the…

By Ted Wright

Just a quick note. If you must use an “influencer,” approach the relationship by seeking to buy their time not their mind. The more requirements you put on them (i.e….

By Ted Wright

…a while now, I’ve said that If I ever make significant money and buy a sweet sports car, the license plate will read PURPL COW. Or if I ever buy…

By Ted Wright

…time 1000’s of gaming Influencers are saying “no way” to Spore and telling all of their friends not to buy it because the DRM will “mess up their computers”. A…

By admin

…information. We supplement all that with our own market and ethnographic research. In other words, we do our homework. Brand story line. All research gets synthesized into potential brand story…

By Ted Wright

…for being great clients to work with. Finally, all of us at Fizz would love you to stop by the PureRay website, www.pureray.com, and see for yourselves how to get…

By Ted Wright

…you are creating a customer journey that leads to your website. Engagement — Are you receiving more comments on Facebook/Instagram/LinkedIn? These are all great indicators that people are taking an…

By Ted Wright

…and nurture influencers in their own communities and perhaps even by joining the communities of others. Second, a community has to be cool. It has to be great. It has…

By Ted Wright

…imperatives. The companies that are losing brand equity today make knee-jerk reactions that sacrifice the long-term value of the brand. I would name Facebook as a company that is lost….

By Ted Wright

…your website suddenly getting more hits? This would be a very good indicator that you are creating a customer journey that leads to your website. Engagement — Are you receiving…

By Ted Wright

…the way it is. Not surprisingly, people are not always comfortable with change and are not going to be comfortable going where a company traditionally has not gone before. There…

By Ted Wright

…of snarky and angry writing? I don’t think so. When you read Fast Company’s further comments they are trying to answer some really interesting questions. Given all of the vitriol…

By Ted Wright

…and inexorably moving to an ad-free, loyalty-free, sales-funnel-free world where the customers are the marketers. As somebody who has been in the field of marketing for more than 35 years,…

By admin

…with anyone else and to only send information out that is interesting and relevant to your life. As always, questions, comments and witty repartee can be directed to ted@fizzcorp.com. Cheers!…

By Ted Wright

By Ted Wright Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to…

By Ted Wright

…or industry conference. Today I’m going to save you a lot of time and money by telling you the truth about the value of swag and its effectiveness as a…

By Ted Wright

…creators are unlikely to commit to a brand without compensation and may even turn on a brand if a better deal comes along. Their primary commitment is to an audience,…

By Ted Wright

Fiji Water Girl Lawsuit Marketing in today’s America is all about generating conversations between two consumers. Did you see the woman at the Golden Globes with the tray of Fiji…

By Ted Wright

…and when you hit upon a winner those massive companies with global scale will be only do glad to buy you out so that you can be economically independent forever….

By Ted Wright

…mass media is out and viral, word of mouth marketing is in. Here is a short excerpt of our talk, with a longer piece coming in MBA. TED ON FOUR…

By Ted Wright

…publications out there. Ben Evans works at Andreessen Horowitz, a venture capital firm in Silicon Valley that invests in software companies. He taps his connections and experiences to produce a…

By Ted Wright

…Influentials — This 2003 book brought Ed Keller’s seminal research to life and provided a mathematical foundation for much of what we do in word of mouth marketing today. He…

By Ted Wright

…paying them to tell these stories. The art comes from an inner delight or pain. And yet, the very best artists may eventually be rewarded with a commission. Perhaps they…