By Ted Wright

I recently saw this headline: Why Your Brand Needs a Signature Story and How to Tell It.” Well, that attracted my attention since that is the centerpiece of what we do at Fizz. The article defines a “signature story” as: “An intriguing, authentic, involving narrative with a strategic message that clarifies or enhances the brand, […]

By Ted Wright

When you see the Christmas holly, Word of Mouth gets very jolly! Do you like my poetry? There is actually an important lesson here and maybe that phrase will help you remember the connection between holidays and your Word of Mouth Marketing success! The part of the year between Thanksgiving week and New Year’s Day […]