The business books that have influenced me the most

By Ted Wright

By Ted Wright I love peering into the minds of business leaders, especially when they discuss their greatest influences. I thought I would take a crack at that today. Here are the business books that helped direct my thinking on business, strategy, and word of mouth marketing. Purple Cow: Transform Your Business by Being Remarkable […]


My biggest word of mouth marketing influences

By Ted Wright

By Ted Wright Someone said I should write about who has influenced me. I enjoy reading about other people’s business influences – who helped them get to where they are today. So I thought it would be fun to add my voice to the dialogue. Drum roll please . . . . . I heart […]


Dang, that boy is purple

By Ted Wright

The short story is that Seth is going on a speaking tour and the ticket company he chose to work with this time charged what Seth felt was an excessive amount. Seth took matters into his own hands and refunded the money to folks. What is interesting to me is how consistently “purple” Seth is […]