“Trial and Error” not “Trial and Anger”

By Ted Wright

Now that we are a couple of days out, I’d like to say that headline phrases like “Incredibly Stupid” (Estaban Kolsky) and “Pyramid Scheme” (TechCrunch) were overly harsh and unproductive in reference to Fast Company’s recent jump into the pond of word of mouth/Influencer measurement. Was it a poorly designed experiment? Yep. Was it evil, […]


Lessons from making the world’s #1 Vuvuzela instructional video

By Ted Wright

We recently produced what turned out to be the #1 Vuvuzlea (South African soccer horn) instructional video in the world, or at least on YouTube which IS the global clearing house for videos. We had a Vuvuzela in the office because my mother came back from Jo’burg the week before the World Cup started and […]