By Ted Wright
By Ted Wright I’ve been immersed in the world of word of mouth marketing for more than 20 years. I’ve had a hand in many well-known case studies including Pabst Blue Ribbon beer, Intel Inside, Fireball and AT&T’s move from 3G to 4G. But the one that really made me say “wow” was a project […]
By Ted Wright
By Ted Wright I’ve discussed word of mouth marketing with hundreds of companies and there are certainly patterns you can see where it works and where it doesn’t. Here are the three ideal organizational requirements for successful word of mouth marketing: 1. Openness to innovation You have to like to try to do new things. […]
By Ted Wright
By Ted Wright On a long trip to Oman I had a chance to catch up with the news and read about the college entry scandal. An article by Ashely Reece chronicled the social media journey of influencer Olivia Jade Giannulli, daughter of actress Lori Laughlin. A few findings: Red flags Olivia was already the […]
By Ted Wright
By Ted Wright Many companies try to create word of mouth marketing efforts on their own, and they should. As I describe in my book, Fizz, with focus, discipline and a little practice, a word of mouth marketing strategy is within reach of almost any business willing to commit to the effort. But when WOMM […]
By Ted Wright
By Ted Wright Unlike other forms of marketing, Word of mouth marketing works slowly. It has to go slowly if it’s going to work at all. It may not increase your sales this quarter or even the next one, and if you’re accustomed to seeing a sales spike after investing in TV commercials or print ads, […]
By Ted Wright
By Ted Wright If “1” is the loneliest number than “10” is the importantist number, at least when it comes to Word of Mouth Marketing. From all of the previous research published on WOMM we know that right at 10% of any population set you can to carve out is made up of Influencers. We […]
By Ted Wright
Recently there was some hating on Guy Kawasaki’s re: his tweets. The angst was over questions of ownership of content and value of retweeting mass amounts of info. I’m a busy guy with employees, clients and responsibilities at home so I don’t have time to wtirie about hypothetical ‘net ethics. I’ll leave that to the […]