By Fizz
Originally posted on WOMMA’s All Things WOMM blog, this post was written by Jeff Morrissey, Brand Specialist – Marketing and Innovation at BISSELL. – The carpet sweeper was invented in 1876 and really hasn’t changed much because it still works just like it’s supposed to… But, by 2011, BISSELL sweeper sales had become flat (for several [...]
By Tanya Fraser
Here at the Fizz offices, we’re big fans of Hugh McLeod’s daily cartoon. His mini masterpieces are thoughtful, provoking and always worthy of sharing. Today is Earth Day, so we thought we should share this with you. Remember. Be kind to each other and the planet we all share. Today and all days. Find [...]
By Tanya Fraser
By Judi Friedman
Last week, my family got together to celebrate Passover. Passover is a time when Jews around the world commemorate the exodus of the enslaved Israelites from Egypt. It is a story of deceit, discovery, plagues, and redemption. If you’ve never been, a Seder can be quite long and at one point, I must admit my [...]
By Tracey Petty
WOMMFest 2013, was an action packed event hosted by our very own CEO and WOMMA Board Member, Ted Wright. Keynote speakers in anchor cities included Grammy award winning country music star, Kristian Bush in Atlanta, acclaimed author C.C. Chapman in Seattle and cartoonist Hugh MacLeod in Chicago. WOMMA provides an excellent recap of the event here. My inspiration of the day came from Kristian Bush [...]
By Tanya Fraser
Fizz hired Kent Combs, one of the last sign painters in the city, to decorate our windows for Christmas. While he worked, we chatted with him about the biz, his beginnings and how he builds his business by getting people talking.
By Tanya Fraser
WOMMfest 2013: Learn first-hand from Grammy winning superstar Kristian Bush of Sugarland, how he and and his singing partner, Jennifer Nettles applied the principles of WOMM to propel their band to the top of the charts. Catch all the action live.
By Jarrett Costello
“Life’s most persistent and urgent question is: ‘What are you doing for others?’” – Dr. Martin Luther King Jr. This year, Fizz employees took Martin Luther King Jr. Day to humbly answer that question. Janie donated medical equipment to FODAC to help those that need medical equipment but cannot afford it. She also will continue [...]
By Tanya Fraser
By Tanya Fraser
Fizz and BISSELL Homecare Inc., were awarded the prestigious Gold WOMMY in the competitive Momentum category from the Word of Mouth Marketing Association (WOMMA). The Momentum award recognizes the best word of mouth communication program that grew or reenergized an existing product or service. Fizz and BISSELL were honored at the annual WOMMA Summit Awards [...]
By Fizz
Catch us at our new space, now sporting 10,000 square feet of word of mouth marketing excellence.
By Tanya Fraser
As it happens, expecting a strong cellular connection driving throught the Gobi Desert toward Ulaan Bataar was a little optimistic. Who knew? Piece together Will and Tommy’s final days of the race as they trucked it to the finish-line through their tweets. 5 days to go, and counting… 09:50 - Heading towards the Gobi Desert, taking [...]
By Tanya Fraser
New Flickr album: Shipwrecks of the Aral Sea. Once one of the largest lakes in the world, the Aral Sea has been on a steady decline since the ’60s. In an ongoing effort to save this body of water, Kazakhstan’s North Aral Sea Dam project has risen the north’s water level to it’s highest point [...]
By Tanya Fraser
Tommy’s Log: After leaving eastern Kazakhstan, Will and I have headed south to Uzbekistan. However, before we reached Uzbekistan, we got ourselves lost in the city of Beyneu and almost became permament guests after we couldn’t find the trail (not road, literally a dirt path) to the Uzebksitan border. Once we found the road, we discoverd [...]
By Tanya Fraser
Our friends Will and Tommy are driving from England to Mongolia this summer and we gave them the Fizz blog to document the adventure. You know Fizz, in for a penny in for a pound. Check back here to follow their journey. Will’s Log: At the border there were nice yet very insistent women who kept [...]
By Tanya Fraser
Our friends Will and Tommy are driving from England to Mongolia this summer and we gave them the Fizz blog to document the adventure. You know Fizz, in for a penny in for a pound. Check back here to follow their journey. Tommy’s Log: How and why I drove the entire 1100 mile distance of Ukraine [...]
By Tanya Fraser
What happens when two twenty-somethings rehab a used pickup truck and drive 10,000 miles from England to Mongolia? Dude, we don’t know either. Fizz is hopping over the pond and driving across continents this summer. Team members Will and Tommy are our guides, and we’re along for the ride. Stick with us to see how [...]
By Judi Friedman
The other day, a friend of mine sent me an email with lots of pictures of shopping bags. Yes, shopping bags; a boring, everyday tool. I was really intrigued, not because I’m really into shopping bags, but because the shopping bags were really interesting. I studied each picture (a lot of pictures holds my attention [...]
By Tanya Fraser
Fizz has a long standing tradition of commemorating the late Dr. King’s legacy. This year, several on the team donned their Fizz shirts and spent the holiday giving back to the community. Judi donated her time to MedShare, a Decatur-based nonprofit organization that collects surplus medical supplies and equipment from hospitals, distributors and manufacturers, and [...]
By Fizz
Did you miss Digital Atlanta’s kickoff? Ted Wright gave a rousing keynote speech on WOMM to get things started. Digital Atlanta is a week full of inspiring events all celebrating technology, social media and marketing. Check out the schedule here: http://digitalatlanta2011.sched.org/
By Tanya Fraser
Thank you to Todd Wilms, Sr. Director of Social Media Audience Marketing at SAP for his excellent piece in Forbes AdVoice, Social Media: 3 Steps from 3 Great Companies. Todd gives three marketing authorities the lead, taking us through a few of the big recurring themes from this week’s iStrategy conference in Atlanta, GA. Here’s a quick [...]
By Tanya Fraser
Google’s newest foray into social networking is here, growing at record numbers and open for all with Google Accounts. So what does this mean for digital word of mouth? Here are some of our thoughts: Google Plus forces users to evaluate and reexamine their relationships. Google Plus organizes your contacts into circles. Each new addition [...]
By Tanya Fraser
If you’ve been paying attention, you not only now know who the Influentials are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? Ted Wright backed up by some marketing R&D heavy-hitters puts a number on it. [...]
By Fizz
The Influencer concept is nothing new. Influencers have been around for ages–millennia even. Do you have a compelling story that’s interesting, relevant and authentic? With the right influencers in your corner the possibilities are limitless. [vimeo 22945513]
By Fizz
How are you building your marketing strategy? If your plan is to do “X” because it’s cool, think again. [vimeo 22942166] Now let’s all just meditate on parachute pants for a moment.
By Fizz
To what extent does WOMM affect our decision-making? What are its limits? Ted Wright tackles these questions in his discussion on the power of WOMM. [vimeo 22941676]
By Tanya Fraser
Want a new way to see who’s doing the most talking in your social network? Released earlier this year, Fizz Social Network Visualization uses aggregates of floating bubbles to break down your community’s social media participation. Here’s a picture we snagged from Pinterest: Check it out for yourself: http://fizz.bloom.io/index.html Kind of cool that we share the [...]
By Fizz
I know what you’re thinking, ”Who are these elusive Influencers everyone’s always talking about anyway? What makes them special? How do you know one when you see one?” And most importantly, ”How can I get them interested in my cause?” Ted gives us the three key Influencer personality traits to get started: [vimeo 22942014 ] What [...]
By Fizz
We’re still reeling from the fantastic time at this year’s School of WOM. If you haven’t yet had the pleasure, School of WOM is a biannual conference attended by the foremost thinkers and educators in marketing today. Ted Wright hosted an interactive workshop both extolling WOMM’s many virtues and enlightening attendees on the practical wisdom [...]
By Tanya Fraser
Ted Wright explains how the transmission of a WOMM story works. He urges us not to focus on “selling” to adopters, but instead to think of these moments as opportunities to share or present a gift. [vimeo 22942692]