Six Marketing Lessons You Can Learn From #SaveSweetBriar

By Ted Wright

The mission of Sweet Briar College is to empower and educate young women to build and reshape their world wherever their passions lead them. If you’re unfamiliar with the most current chapter of their story, here it is. On March 3, 2015 the board of directors of Sweet Briar College, an all women’s institution located […]


Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

By Ted Wright

Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human. Short. In our experience, the average word-of-mouth […]


3 Powerful Ways to Improve Your Word-of-Mouth Marketing

By Fizz

  Anyone in business knows that marketing is a key ingredient in selling the products you make and the services you deliver. If people never hear about the things you sell then, chances are, they won’t buy them. But what kind of marketing works best? According to a Nielsen survey, 92 percent of Americans trust […]



Alcoholics Anonymous Does Word of Mouth Marketing Fabulously Well

By Judi Friedman

Alcoholics Anonymous (A.A.) is a self-supporting organization that helps members become and remain sober. From a word of mouth marketing perspective, A.A. is a pretty amazing organization. Founded in 1935 with two members, growing to 100 members in 1939, and then 100,000 in 1950, there are now over two million members in 170 countries. It […]


Why Decatur?

By Ted Wright

So, Jeff Bezos is moving 30,000 employees into a part of Seattle (pop. 680,000) that no one has really ever heard of and few think of working there. Similarly, but on a much smaller scale, last year Fizz moved our entire company into the City of Decatur, a part of Atlanta that rarely conjures up […]


So Proud

By Ted Wright

Greetings friend of Fizz. This is a quick note to celebrate the times of Tanya Fraser while at Fizz. You see, she’s leaving us today and joining the finest business school in the world, The University of Chicago’s Booth School of Business. Not only was she accepted to Booth, but she is attending as a […]


You Can See the Light

By Judi Friedman

In a past life, I used to tell stories all the time. Stories served me well. They helped me sell a lot of technology to technologists. I couldn’t talk the tech talk, but I could tell some great stories about the stuff, or how other people used it. I always thought my stories helped them […]


Creative Tools Worth Talking About

By Tracey Gold

I believe Word of Mouth best practices are just as important online as they are in the real world.  In order to standout in a competitive and evolving digital marketplace, developers need to create solutions that are talkworthy.  Simplicity and intuitive design are key ingredients that when blended together, result in a user experience that […]


Don’t sell to the community; become a part of it.

By Fizz

Originally posted on WOMMA’s All Things WOMM blog, this post was written by Jeff Morrissey, Brand Specialist – Marketing and Innovation at BISSELL. — The carpet sweeper was invented in 1876 and really hasn’t changed much because it still works just like it’s supposed to… But, by 2011, BISSELL sweeper sales had become flat (for several […]


Happy Earth Day!

By Tanya Fraser

Here at the Fizz offices, we’re big fans of Hugh McLeod’s daily cartoon. His mini masterpieces are thoughtful, provoking and always worthy of sharing. Today is Earth Day, so we thought we should share this with you. Remember. Be kind to each other and the planet we all share. Today and all days.   Find […]



5 WOMM Lessons from A Passover Seder

By Judi Friedman

Last week, my family got together to celebrate Passover. Passover is a time when Jews around the world commemorate the exodus of the enslaved Israelites from Egypt. It is a story of deceit, discovery, plagues, and redemption. If you’ve never been, a Seder can be quite long and at one point, I must admit my […]


Listening and Loyalty, Takeaways from WOMMfest 2013

By Tracey Gold

WOMMFest 2013, was an action packed event hosted by our very own CEO and WOMMA Board Member, Ted Wright. Keynote speakers in anchor cities included Grammy award winning country music star, Kristian Bush in Atlanta, acclaimed author C.C. Chapman in Seattle and cartoonist Hugh MacLeod in Chicago. WOMMA provides an excellent recap of the event here. My inspiration of the day came from Kristian Bush […]


The Last of the Great American Sign Painters

By Tanya Fraser

Fizz hired Kent Combs, one of the last sign painters in the city, to decorate our windows for Christmas. While he worked, we chatted with him about the biz, his beginnings and how he builds his business by getting people talking.


Kristian Bush of Sugarland at WOMMfest Atlanta

By Tanya Fraser

WOMMfest 2013: Learn first-hand from Grammy winning superstar Kristian Bush of Sugarland, how he and and his singing partner, Jennifer Nettles applied the principles of WOMM to propel their band to the top of the charts. Catch all the action live.


A Day of Service – Fizz Celebrates Dr. King’s Legacy

By Jarrett Costello

“Life’s most persistent and urgent question is: ‘What are you doing for others?’” – Dr. Martin Luther King Jr. This year, Fizz employees took Martin Luther King Jr. Day to humbly answer that question. Janie donated medical equipment to FODAC to help those that need medical equipment but cannot afford it.  She also will continue […]



Fizz and BISSELL take home Gold!

By Tanya Fraser

Fizz and BISSELL Homecare Inc., were awarded the prestigious Gold WOMMY in the competitive Momentum category from the Word of Mouth Marketing Association (WOMMA). The Momentum award recognizes the best word of mouth communication program that grew or reenergized an existing product or service. Fizz and BISSELL were honored at the annual WOMMA Summit Awards […]


We’ve moved!

By Fizz

Catch us at our new space, now sporting 10,000 square feet of word of mouth marketing excellence.


Countdown to the Finish Line

By Tanya Fraser

As it happens, expecting a strong cellular connection driving throught the Gobi Desert toward Ulaan Bataar was a little optimistic. Who knew? Piece together Will and Tommy’s final days of the race as they trucked it to the finish-line through their tweets. 5 days to go, and counting… 09:50 – Heading towards the Gobi Desert, taking […]


Shipwrecks of the Aral Sea [ALBUM]

By Tanya Fraser

New Flickr album: Shipwrecks of the Aral Sea. Once one of the largest lakes in the world, the Aral Sea has been on a steady decline since the ’60s.  In an ongoing effort to save this body of water, Kazakhstan’s North Aral Sea Dam project has risen the north’s water level to it’s highest point […]


Astana to Khiva

By Tanya Fraser

Tommy’s Log: After leaving eastern Kazakhstan, Will and I have headed south to Uzbekistan. However, before we reached Uzbekistan, we got ourselves lost in the city of Beyneu and almost became permament guests after we couldn’t find the trail (not road, literally a dirt path) to the Uzebksitan border. Once we found the road, we discoverd […]


“Welcome to the ‘stans”

By Tanya Fraser

Our friends Will and Tommy are driving from England to Mongolia this summer and we gave them the Fizz blog to document the adventure. You know Fizz, in for a penny in for a pound. Check back here to follow their journey. Will’s Log: At the border there were nice yet very insistent women who kept […]


The Road to Kazakhstan

By Tanya Fraser

Our friends Will and Tommy are driving from England to Mongolia this summer and we gave them the Fizz blog to document the adventure. You know Fizz, in for a penny in for a pound. Check back here to follow their journey. Tommy’s Log: How and why I drove the entire 1100 mile distance of Ukraine […]


Ulaanbaatar or Bust!

By Tanya Fraser

What happens when two twenty-somethings rehab a used pickup truck and drive 10,000 miles from England to Mongolia? Dude, we don’t know either. Fizz is hopping over the pond and driving across continents this summer. Team members Will and Tommy are our guides, and we’re along for the ride. Stick with us to see how […]


A Boring Everyday Tool Can Start a Story

By Judi Friedman

The other day, a friend of mine sent me an email with lots of pictures of shopping bags. Yes, shopping bags; a boring, everyday tool. I was really intrigued, not because I’m really into shopping bags, but because the shopping bags were really interesting. I studied each picture (a lot of pictures holds my attention […]


Boots on the Ground for Dr. King’s Day of Service

By Tanya Fraser

Fizz has a long standing tradition of commemorating the late Dr. King’s legacy.  This year, several on the team donned their Fizz shirts and spent the holiday giving back to the community. Judi donated her time to MedShare, a Decatur-based nonprofit organization that collects surplus medical supplies and equipment from hospitals, distributors and manufacturers, and […]


Ted Wright Keynotes Digital Atlanta

By Fizz

Did you miss Digital Atlanta’s kickoff?  Ted Wright gave a rousing keynote speech on WOMM to get things started.  Digital Atlanta is a week full of inspiring events all celebrating technology, social media and marketing. Check out the schedule here: http://digitalatlanta2011.sched.org/


Forbes: The Social Media 3-Step

By Tanya Fraser

Thank you to Todd Wilms, Sr. Director of Social Media Audience Marketing at SAP for his excellent piece in Forbes AdVoice, Social Media: 3 Steps from 3 Great Companies. Todd gives three marketing authorities the lead, taking us through a few of the big recurring themes from this week’s iStrategy conference in Atlanta, GA.  Here’s a quick […]