How many word of mouth conversations are face to face?

By Ted Wright

Ted Wright talks about the percentage of WOMM conversations that take place  face-to-face versus online and he probes us to think about what distinguishes a campaign from a movement. Brand tattoos? Why people get excited about word of mouth marketing ideas! Illustration courtesy Unsplash.com


Why Should Marketers Care About Word of Mouth Marketing?

By Ted Wright

By Ted Wright While trust in companies and advertising is on the decline, trust in friends, experts, and entrepreneurs is up. People trust people. If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Simple because Word of Mouth Marketing is hard work. More time. More effort. It’s also […]


For an effective word of mouth marketing story, accuracy helps

By Ted Wright

By Ted Wright For a story to be shared widely by brand advocates (aka “real Influencers”) the experience that the advocate has with the brand has to match the story. The following is an example of when that doesn’t happen: Story: Adidas is taking plastic waste, hand-harvested from ocean trash, melting it down then spinning […]


How Word of Mouth Marketing Helps Grow Your Business

By Ted Wright

By Ted Wright As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. If you’re looking for a guaranteed overnight spike in business, you may want to find another […]