The Influencer Personality – VIDEO

By Fizz

I know what you’re thinking,  “Who are these elusive Influencers everyone’s always talking about anyway?  What makes them special? How do you know one when you see one?”  And most importantly, “How can I get them interested in my cause?” Ted gives us the three key Influencer personality traits to get started: [vimeo 22942014 ] What […]


School of WOM with a side of tamales!

By Fizz

We’re still reeling from the fantastic time at this year’s School of WOM.  If you haven’t yet had the pleasure, School of WOM is a biannual conference attended by the foremost thinkers and educators in marketing today.  Ted Wright hosted an interactive workshop both extolling WOMM’s many virtues and enlightening attendees on the practical wisdom […]


Sharing, not salesmanship. – VIDEO

By Tanya Fraser

Ted Wright explains how the transmission of a WOMM story works.  He urges us not to focus on “selling” to adopters, but instead to think of these moments as opportunities to share or present a gift. [vimeo 22942692]


Judi Friedman, Marketing Maven, Joins Fizz, The Word of Mouth Marketing Agency

By Tanya Fraser

FOR IMMEDIATE RELEASE: Fizz welcomes Judi Friedman to the team as our Chief Strategy Officer. One of the mostdynamic women in marketing today, Judi has worked with companies from HBO and IBM tostart- ups. As the former VP of One- to- One Marketing at Three and COO of All Points, she hasyears of experience in […]


Does your marketing suck?

By Tanya Fraser

Did your company launch something amazing at SXSW 2011?  Did anyone notice? Was your marketing bland, formulaic and otherwise forgettable? There’s hope. Your SXSW Marketing SUCKS! Coming soon.


Stalkers, Tattoos and Movements – VIDEO

By Tanya Fraser

Ted Wright talks about the percentage of WOMM conversations that take place  face-to-face versus online and he probes us to think about what distinguishes a campaign from a movement. [vimeo 22943018]


The River of WOMM – VIDEO

By Tanya Fraser

Ted Wright offers us a new way of conceptualizing word-of-mouth conversations and discusses what it means to harness and guide those conversations in support of your brand. [youtube 3RMov5j-dYI]


Ted’s B-day w/ Gourmet Street Food at WOMMA

By Tanya Fraser

It’s Ted’s birthday and Fizz is celebrating with bells on.  Look forward to Lucha Libre masks, elevated street food and a fabulous evening in the park.  Going to WOMMA’s School of WOM?  Don’t miss it!  Check out Tamale Spaceship’s mouth-watering menu: See you there!