Word of Mouth Marketing Strategy. It’s just this simple.
By Ted Wright November 25, 2019
Word of Mouth Marketing Strategy is just this simple. Feel free to run out and get this as a tattoo!
When starting your journey, you’ll have to do a ton of work before you can quickly or easily fill this out, but once you do, questions like “why” and “how” will be more easily understood. In the meantime, here is an overview of the concepts.
Goal: What is the goal you hope to accomplish? A goal might be awareness, consideration, referrals, loyalty, leads, and sales, for example.
Story: This is something about you, your business, your employees, and/or your company that is conversational. It is something that is Authentic, Interesting, and Relevant.
Focus audience: It’s improbable that the whole world will be interested in everything you have to say. More likely, a focus audience or community might be more specific, like veterans, realtors, or fishing enthusiasts.
Activation: These three considerations guide us to the activation. What are you going to do to create conversations using these considerations?
I posed this idea of Word of Mouth Marketing Strategy as simply as I can but of course there is a lot more to it than this once you get below the surface. Need some help with your word of mouth marketing initiative? Give me a call.
Ted Wright is the founder of Fizz, the world’s leading word of mouth marketing (WOMM) agency. Ted is also an acclaimed WOMM keynote speaker and the author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.