A favorite word of mouth marketing case study: Tito’s Handmade Vodka

By Ted Wright

By Ted Wright I love studying how word of mouth works in our world and one of my favorite case studies is Tito’s Handmade Vodka. It’s a brand that was created from the start by its ability to ignite conversations. What I love about the founder, Tito Beveridge, is that he recognized the importance of […]