By Ted Wright

The heart of the word of mouth marketing process is the company story (or stories!) – something that is authentic, interesting, and relevant to a group of people who can become your customers. At Fizz, we put a tremendous amount of effort into creating these stories. It might involve weeks of research and days of […]

By Ted Wright

I recently saw this headline: Why Your Brand Needs a Signature Story and How to Tell It.” Well, that attracted my attention since that is the centerpiece of what we do at Fizz. The article defines a “signature story” as: “An intriguing, authentic, involving narrative with a strategic message that clarifies or enhances the brand, […]