We’ve been very successful. Is word of mouth marketing necessary?
By Scott Jenson No, WOMM isn’t necessary for your brand or product to be wildly successful, but Word of Mouth is. Revisionist marketers who are in tune with modern consumer behavior understand that the greatest multiplier for brand awareness and equity is engaging advocates to tell your story, and ensuring that they have the story […]
Fyre Fest and the evolution of social media “Influencer”
By Scott Jenson We’ve all heard the stories by now. A young entrepreneur named Billy McFarland planned on throwing the world’s most glamorous music festival on a private island in the Bahamas. The Fyre Festival was introduced to the world through videos and still shots of beautiful Instagram models and “influencers,” and a simple orange […]
DIY WOMM? Sure.
By Ted Wright
By Scott Jenson I sell (insert thing here), how can I use WOMM to sell more stuff to more people? The easy answer is to hire our team of professional Word of Mouth Marketers at Fizz, we’ve created a proprietary system that determines what is unique about your brand and we’re pretty good at doing […]
Why is Word of Mouth Marketing important right now?
By Ted Wright
By Scott Jenson In 2018, I fulfilled a lifelong dream, visiting Egypt. Ever since I was a child I have been fascinated by the pyramids and stories of pharaonic times. This being a trip some years in the making I planned it well. Hours spent researching on the internet, finding the right guest houses to […]