You’re probably missing this huge word of mouth marketing opportunity

By Ted Wright

By Ted Wright In Mark Schaefer’s excellent book Marketing Rebellion: The Most Human Company Wins, he profiles the workout gear company Lululemon and documents how the retailer has turned their brick and mortar stores into a living world of mouth marketing opportunity. Lululemon has exploded on the scene and bucked almost every retail trend. They […]

Fizz has joined the Marketing Rebellion

By Ted Wright

By Ted Wright My friend Mark Schaefer has written an epic book called Marketing Rebellion: The Most Human Company Wins. You should go buy it. Once you buy it, you will want to thank me, but there is really no need to thank me. Any way, Mark sets forth a visionary manifesto of the future […]

Why Word of Mouth Marketing matters more than ever

By Ted Wright

A guest post by Mark Schaefer For the last two years, I’ve been immersed in study and research, preparing to write a new book, Marketing Rebellion: The Most Human Company Wins. The process forced me to face some very uncomfortable facts. At the top of the list — our traditional approaches to marketing don’t work […]

What in the world does it mean to fizz it up?

By Fizz

By Mark Schaefer I’ve had the honor of collaborating with Fizz on a few projects and I’ve learned that “fizz” is used as a verb around the offices, as in “fizzing it up” or even “to fizz” something. For any newcomers to the company, I’d like to explain what that means, and why it’s even […]