By Ted Wright

Just a quick note. If you must use an “influencer,” approach the relationship by seeking to buy their time not their mind. The more requirements you put on them (i.e. # of posts, length of video, etc) the more you make the relationship about the contract and not the partnership. As my good friend Chrissy, […]

By Ted Wright

I am a huge fan of great street art … you know the exuberant expressions found painted on the sides of buildings and empty concrete spaces in nearly every big city in the world. To me, it is an unbridled and authentic story somebody is expressing to the world. I love it so much, I […]

By Ted Wright

By Ted Wright The short answer is… no. But you can’t have one without the other. Influencers like to share things and Word of Mouth Marketing is about sharing stories. Can see why they’re so closely connected? Everybody wants to compare Influencer Marketing vs Word of Mouth Marketing But you need to truly understand both in […]

By Ted Wright

By Ted Wright I’ve never met a business leader who told me they had too much money for storytelling or marketing. Luckily, smart leaders using Word of Mouth Marketing can depend on influencers to cost-effectively carry their story. Word of Mouth Marketing is all about sparking conversations, and most companies already have marketing materials that […]