What’s the role of word of mouth marketing in branding?

By Ted Wright

A brand is a symbol for trust. A brand is something in people’s mind stands for something. As a marketer, you want your branding to stand for something as valuable as possible.  Ideally, as quickly as possible. Lucky for you, word of mouth marketing is the most efficient channel you have at getting that trust […]


Branding is a long-term commitment – And it’s not easy

By Ted Wright

By Ted Wright I don’t think there is any question that in this information-dense world, branding is more important than ever. You always have to be thinking about continuously building your brand. And It’s harder than ever now. It’s more expensive. It takes more time. Everybody wants growth quarter after quarter after quarter. You’re never […]