Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

By Ted Wright

By Ted Wright Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human. Short. In our experience, […]

Don’t sell to the community; become a part of it.

By Fizz

Originally posted on WOMMA’s All Things WOMM blog, this post was written by Jeff Morrissey, Brand Specialist – Marketing and Innovation at BISSELL. — The carpet sweeper was invented in 1876 and really hasn’t changed much because it still works just like it’s supposed to… But, by 2011, BISSELL sweeper sales had become flat (for several […]

Fizz and BISSELL take home Gold!

By Tanya Fraser

Fizz and BISSELL Homecare Inc., were awarded the prestigious Gold WOMMY in the competitive Momentum category from the Word of Mouth Marketing Association (WOMMA). The Momentum award recognizes the best word of mouth communication program that grew or reenergized an existing product or service. Fizz and BISSELL were honored at the annual WOMMA Summit Awards […]

Everything Communicates

By Ted Wright

Everything communicates! Yesterday I was a Bissell’s HQ in Grand Rapids Michigan for a day of meetings and to give a talk on WOMM to their marketing staff. As you can tell from the picture below, yesterday was not my first rodeo. What struck me enough to write about my experience was how well thought […]